Sony has launched its first-ever collaboration with Hello Kitty in the Philippines, available exclusively at select Sony Centres (SM Mall of Asia, SM Megamall, and Glorietta) starting October 16, 2026. Customers buying the flagship WH-1000XM6 wireless noise-cancelling headphones can purchase an exclusive Hello Kitty merchandise set—featuring a custom pouch and tote bag—for P4,999. This limited-edition collection blends premium sound with playful, everyday style.
Ryl D.– | Traffic Network PH
Sony Store Exclusive: Sony’s First Collaboration with Hello Kitty
OFFICIAL RELEASE: Sony PH | PUBLISHER: ADVAI
(PHILIPPINES, 06 October 2026) – Sony announced a limited-edition collaboration with Hello Kitty, one of Sanrio’s most beloved characters. Available exclusively through Sony Centres in SM Mall of Asia, SM Megamall, and Glorietta, the special collection combines selected Sony products with exclusive Hello Kitty collaboration merchandise.
Learn More: https://experience.sony-asia.com/ph/home/exploredetail/1545
This limited-edition collaboration is available with Sony’s flagship WH-1000XM6 wireless noise cancelling headphones. The collaboration model includes exclusive Hello Kitty merchandise, designed specifically for Sony Centre customers.
Sales will begin on October 16, 2026 at select Sony Centres. Customers who purchase WH-1000XM6 are eligible to add the exclusive Hello Kitty Collaboration for P4,999. The wireless headphones are available in a variety of headphone colors: Black, Silver, Midnight Blue, Sand Pink, or Sandstone.
Sony Centres
- SM Mall of Asia
- SM Megamall
- Glorietta by Ayala Malls
The Sony Centre exclusive collaboration goods have been thoughtfully designed to combine
practicality with everyday style. Created to complement Sony products, these exclusive
items incorporate Hello Kitty’s signature charm, bringing a touch of joy and personality to
daily music experiences.
WH-1000XM6
Building on the celebrated legacy of the 1000X series, Sony’s flagship WH-1000XM6 combines premium sound with next-generation noise cancellation in a seamless design, creating an immersive sanctuary of silence. Precision-engineered sound brings every note to life, delivering rich, detailed sound with remarkable clarity and depth.
Hello Kitty Collaboration Model Set
Available in limited quantities, this collaboration package includes the WH-1000XM6 along
with a Sony Centre exclusive original Hello Kitty pouch (carrying case) for storing your
device and personal belongings, and a Hello Kitty tote bag for everyday use.
The design incorporates Hello Kitty’s charming world into Sony’s signature premium and
simple headphone design. It allows users to enjoy Hello Kitty’s appeal not only while
listening to music but also when carrying the product throughout their day.
For more information, please visit:
WH-1000XM6 x Hello Kitty: https://experience.sony-asia.com/ph/home/exploredetail/1545
For inquiries regarding the collaboration goods, please reach out via Info.SPH@sony.com
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