Royce Motor Group Launches JETOUR Auto Cabanatuan

Manila City, Philippines — Royce Motor Group proudly marks another significant achievement in its journey of growth and expansion with the signing of its dealer agreement for JETOUR Auto Cabanatuan, strengthening its commitment to bringing world-class automotive products and exceptional customer experiences to more communities across the Philippines.

Located along Maharlika Highway in Sumacab Este, Cabanatuan City, Nueva Ecija, JETOUR Auto Cabanatuan will serve customers across Nueva Ecija, Nueva Vizcaya, and the upper northern areas of Bulacan. It will provide a new destination for customers in Cabanatuan City and neighboring communities, further expanding JETOUR’s presence in Central Luzon.

The contract signing brought together key leaders from Royce Motor Group and JETOUR Auto Philippines Inc. (JAPI), marking an important step forward for both companies as they work together to bring JETOUR closer to customers in the said areas of Region III. 

More than just opening a new dealership, the partnership reflects the trust between both companies and their commitment to building a strong presence in the region.

Representing Royce Motor Group were Christina S. Chua, Chairman of the Board; Corazon C. Jacinto, President and Chief Operating Officer; Kevin Henry Chua, Director; Royce Alexander Chua, Director; and Harold Chua, Director.

Representing JAPI and UAAGI Auto Group were Mr. Miguelito Jose, Managing Director of JAPI; Mr. Rommel Sytin, Chairman of UAAGI Auto Group; Mr. Kenneth Sytin, Vice Chairman of UAAGI Auto Group; and Mr. Timothy Sytin, Executive Director of JAPI 

At the heart of Royce Motor Group’s continued journey is a legacy shaped by leadership, perseverance, and an enduring commitment to progress. The company’s expansion into JETOUR Auto Cabanatuan reflects the values that have guided its growth and the vision of building a business that creates lasting opportunities for the next generation.

Through every new venture, Royce Motor Group remains committed to carrying this legacy forward not only by expanding its business presence, but also by strengthening relationships, creating meaningful customer experiences, and upholding the principles that have shaped its identity.

With JETOUR Auto Cabanatuan, Royce Motor Group takes another step toward realizing its broader ambitions, bringing its established dedication to service and business excellence into a new market while continuing to build on the foundation laid by those who came before.

The partnership with JETOUR reflects Royce Motor Group’s confidence in the evolving Philippine automotive landscape and its determination to be part of the industry’s continued growth. As customers increasingly seek vehicles that combine contemporary design, advanced technology, comfort, and value, JETOUR presents an opportunity to meet these expectations through its growing range of electrified vehicles.

The establishment of JETOUR Auto Cabanatuan along Maharlika Highway in Sumacab Este, Cabanatuan City, Nueva Ecija, further strengthens the brand’s presence in Central Luzon, bringing its vehicles and customer-focused services closer to motorists in the region and surrounding communities. Beyond serving as a showroom and sales destination, JETOUR Auto Cabanatuan will also serve as a central hub for after-sales services, providing existing and future customers with reliable vehicle maintenance and support. The dealership will also help ensure the availability of genuine JETOUR parts, making them more accessible to customers across the region. For Royce Motor Group, expansion is not simply about opening new locations. It is about building sustainable businesses, fostering strong partnerships, and delivering consistent standards of quality and service throughout the customer journey.

Each new dealership represents another opportunity to connect with customers, contribute to local economic activity, and establish relationships that endure well beyond the point of sale.