OFFICIAL PRESS RELEASE
21 Days. Six Cities. One Mission: Gumande Completes Visayas Rollout 2026
MANILA, Philippines — After 21 days of traveling by land and sea, meeting dealers, engaging motorcycle communities, and bringing the brand closer to riders, Lakbay Gumande: The Visayas Rollout 2026 officially concludes its journey across the Visayas.
From August 8 to 27, 2026, the Gumande team traveled through Tacloban, Ormoc, Cebu, Bais, Bacolod, and Iloilo, six stops with one clear mission: to strengthen Gumande’s presence in the region and bring the promise of Kampante sa Gumande directly to Visayan riders.
More than a caravan, Lakbay Gumande became an on-ground brand-building initiative that connected product education, dealer development, and motorcycle community engagement.
At every stop, dealer and reseller product orientations strengthened understanding of the Gumande tire line, while community activities brought the brand directly to local riders. The presence of Gumande Ambassadors and the Traction Masters Stunt Team added another dimension to the rollout, allowing communities to experience the brand beyond the showroom and dealer counter.
The journey also coincided with Makina Moto Expo Cebu 2026, further expanding Gumande’s visibility and creating opportunities to connect with riders, industry partners, dealers, and motorcycle enthusiasts from across the region.
Strengthening Gumande’s Regional Network
At the heart of the rollout are Gumande’s Key Regional Dealers, whose presence and growing networks continue to make the brand accessible across the Visayas.
Region VI – Western Visayas
- GYS Motorcycle Parts and Accessories
Region VI – Central Visayas
- Moto Prestige Motorcycle Parts and Accessories
- RMD Ventures
- ESE United Parts
Region VIII – Eastern Visayas
- ESE United Parts
Negros Island Region
- RMD Ventures – Negros Oriental
- GearOne Motorcycle Parts and Accessories – Negros Occidental
These partnerships represent more than distribution points. They serve as Gumande’s connection to local dealers, resellers, riding communities, and ultimately, the everyday riders the brand aims to serve.
The 21-day journey also provided valuable insight into the diversity of the Visayas motorcycle market, from territories highly receptive to new brands, to value-conscious communities, to cities where Gumande is already beginning to establish recognition and a growing following.
That understanding will help shape the brand’s next steps as it continues to strengthen distribution, dealer education, community presence, and product accessibility throughout the region.
A Rollout That Goes Beyond the Road
Lakbay Gumande may have covered six cities, but its real accomplishment cannot be measured by kilometers alone.
It is measured by the dealers who now understand the products better. By regional partners with stronger opportunities to widen their networks. By riders who encountered Gumande for the first time. And by communities where the Gumande name is now becoming more familiar.
Tacloban. Ormoc. Cebu. Bais. Bacolod. Iloilo.
Six stops that became part of one bigger journey.
As the convoy heads home, the rollout ends, but Gumande’s journey in the Visayas is only getting stronger.
21 days. Six cities. One Tropang Gumande.
Kampante na sa Gumande ang Visayas.
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