Gumande Tires caps off its 21-day, six-city Visayas tour, using Makina Moto Expo Cebu as the ultimate launchpad for regional expansion.
Visayas Is Ready for the Road! Gumande crosses the finish line after nearly three weeks of crossing highways and hopping islands. Lakbay Gumande: The Visayas Rollout 2026 has officially wrapped up. Running from August 8 to 27, the 21-day caravan tackled a grueling route through Tacloban, Ormoc, Cebu, Bais, Bacolod, and Iloilo. The caravan brought the brand’s Kampante sa Gumande promise right to the doorstep of Visayan riders.
One of the highlights of the journey’s stretch was a high-energy stop at the Makina Moto Expo Cebu 2026. The expo gave the team a massive stage to connect directly with local riding clubs, industry insiders, and everyday commuters looking for reliable rubber.
From the buzz of the convention floor in Cebu to the streets of Bais, Bacolod, and Iloilo, the campaign balanced show-stopping crowd-pleasers. Live performances from the Traction Masters Stunt Team and brand ambassadors. Its practical work behind the scenes hosted hands-on product sessions for essential regional partners.
Mapping key Visayas road networks reveals where daily commuters, fleet delivery riders, and long-distance haulers travel, helping Gumande target high-wear routes, optimize supply chains, and position dealers for maximum visibility.
| Location | Primary Rider Demand | Key Road Networks |
| Tacloban | Proven Product Value | Pan-Philippine Highway (N1/AH26), Tacloban Bypass, Tacloban–Babatngon Road |
| Ormoc | Lowest Upfront Price | Ormoc–Tacloban Road (N70), Palo–Carigara–Ormoc Road |
| Cebu | Mid-Tier Quality & Value | Cebu North Road / Natalio Bacalso Ave (N8), Cebu Coastal Road |
| Bais | Durability & Practicality | Dumaguete North Road (N7), Bais–Kabankalan Road (N6) |
| Bacolod | Reputation & Price Balance | Bacolod South & North Roads (N6/N7), Araneta Avenue |
| Iloilo | Reliable Commuter Performance | Iloilo–Capiz Road (N5), Sen. Benigno Aquino Jr. Ave, Iloilo Coastal Road |
Key regional dealers show intense support to keep “Kapit Matindi” of Guamande Tires accessible in Visayas.
| Administrative Region | Key Regional Partner / Dealer | Coverage / Jurisdiction |
| Region VI – Western Visayas | GYS Motorcycle Parts and Accessories | Western Visayas |
| Region VII – Central Visayas | Moto Prestige Motorcycle Parts and Accessories | Central Visayas |
| RMD Ventures | Central Visayas | |
| ESE United Parts | Central Visayas | |
| Region VIII – Eastern Visayas | ESE United Parts | Eastern Visayas |
| Negros Island Region (NIR) | RMD Ventures | Negros Oriental |
| GearOne Motorcycle Parts and Accessories | Negros Occidental |
More than just putting miles on the odometer, the trip gave Gumande a clear look at what regional riders actually need—distinguishing between price-conscious commuter hubs and fast-growing enthusiast markets where they linked up with established local dealers and showed up for the riding community in person. Gumande didn’t just pass through the Visayas. Gumande Tires built a foundation to stay.
As the convoy heads back, this 21-day trip proved to be about much more than just counting kilometers. By showing up in person, getting a feel for what local riders genuinely look for, and backing its regional dealers every step of the way, Gumande is doing a lot more than pushing product—it’s helping build a safer, smoother, and much more dependable traffic network in the Visayas.
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