TVS Motor Philippines switches to direct parent management, bringing fresh leadership, faster parts, and better support for local riders.
– Alex A, Traffic Network PH
Big changes are happening at TVS Motor Philippines. The brand is dropping the old setup and moving directly under the control of its parent firm, TVS Motor Company India. For everyday riders and local dealers, that direct connection to the world’s third-largest motorcycle maker is a huge win.
Taking control at the factory level cuts out unnecessary delays. TVS can now link its Philippine branches straight into its global supply chain, which means spare parts should arrive faster, warranty claims get handled quicker, and local dealerships get stronger backing across the board.
A newly appointed management team is stepping in to run the show, pairing local industry veterans with direct support from the main office:
- Jude Camus – Regional Business Head
- Sunday Julaton – Sales & Network
- Harander Vyas – Aftersales
- Lian Tumbokon – Marketing
- Reno Raj – Planning
- Ann Laureta – Finance
- Miel Receno – Human Resources
This shift sets up TVS to double down on both personal and commercial transport in the country. Riders can expect a wider range of daily commuter bikes, sportier options, and green tech like the TVS iQube electric scooter. On the business side, TVS plans to ramp up availability for its TVS King three-wheeler lineup—a staple for passenger utility and cargo hauling.
TVS already sells in over 80 countries, and direct ownership of its Philippine operations sees massive potential in Filipino commuters and wants a bigger piece of the local market.
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