Suzuki Philippines Accelerates Nationwide Reach with Four New 3S Shop Openings Across Luzon, Visayas, and Mindanao in Q2 2026
Suzuki Philippines reinforced its nationwide presence in the second quarter of 2026 by opening four new 3S Shops across North Luzon, Visayas, and Mindanao. Established in Baguio, San Carlos, Tubigon, and Dapitan with key dealer partners, the new branches deliver comprehensive sales, genuine spare parts, and expert aftersales service. President Koichiro Hirao noted that this expansion aims to make Suzuki’s complete motorcycle lineup—ranging from popular scooters to middleweight bikes—more accessible to riders across the country.
– Dee Lane | Traffic Network PH
Suzuki Rolls Out Back-to-Back 3S Shop Openings Nationwide in 2nd Quarter Expansion Drive
OFFICIAL RELEASE: Suzuki Motor Corporation | PUBLISHER: ADVAI
Suzuki Philippines continues its expansion drive opening four 3S Shops in the 2nd quarter of 2026 strengthening its commitment to bring quality motorcycles and reliable aftersales service closer to more Filipino riders. Opening two of its freshest showrooms in North Luzon through the Suzuki 3S Shops in Baguio City and San Carlos City, Pangasinan and now spreading again in Visayas with Suzuki Tubigon HMAC 3S Shop in Bohol, and Mindanao with Suzuki Dapitan Roadway 3S Shop
This move allows more customers to enjoy convenient access to everything Suzuki motorcycles, making every step of the ownership journey easier and more rewarding living up to Suzuki’s 3S Shop promise of Sales, Spare Parts and Service.
Each of the newly opened Suzuki 3S Shop was inaugurated through a series of activities that brought together Suzuki executives, dealer partners, local officials, customers, and motorcycle enthusiasts celebrating another milestone for the brand. The ceremonies featured symbolic blessings, ribbon-cutting ceremonies, showroom tours, and community activities on top of exclusive promos.
These new dealerships are carefully designed to provide customers with the complete Suzuki 3S experience through motorcycle sales, genuine Suzuki spare parts, and professional aftersales service. Riders can explore Suzuki’s complete lineup of motorcycles—from its popular Underbone models starting with the King of Underbones – Raider R150 and Raider PRO and the much-loved and number 1 Underbone Leisure Motorcycle Smash to Scooters with the newly launched and much talked about Burgman 15 along its brothers; the Burgman Street and Burgman Street EX to the smart and very stylish Access, the new Real Man Series which are also making noise in social media; the DR160 and V-STROM 160, as well as the GIXXER Series among others. Suzuki’s middleweight motorcycles can also be bought in these newly opened shops – the V-STROM 250 SX, GIXXER SF250 and GIXXER 250 giving customers all the options to choose from for whatever their journey may take them. Suzuki Genuine Parts and Accessories are also available in the stores coupled with highly trained mechanics for After Sales requirements adding peace of mind to Suzuki customers.
Through strong partnership and shared objectives to serve the Filipinos with extensive forms of two wheelers nationwide with dealers, this continued expansion came into fruition. These new 3S Shops were made possible by the Guanzon Group through Guanzon Merchandising Corporation and LGK Guanzon for Baguio and San Carlos, Pangasinan respectively, Solid Motorcycle Distributors Inc. (SMDI) group through HMAC for Bohol and Roadway for Dapitan.
“Suzuki looks forward to bring more exciting riding experiences and reliable mobility closer to Filipino homes — always “By Your Side.”
— Koichiro Hirao, President, Suzuki Philippines Incorporated (SPH)
Adding excitement to each grand opening were well-known local motorcycle and lifestyle content creators who joined the celebrations and engaged with the riding communities in the area. Daryl Versoza, popularly known as “Baguio’s Michael Jackson,” Bayaw Motovlog in San Carlos, Kiara Camelle Rosales in Tubigon, and Kalokal PH and MrEmm in Dapitan, took part in the festivities, helping amplify the excitement surrounding the events while showcasing the brand’s latest motorcycles and the complete Suzuki 3S Shop experience.
“The Philippine motorcycle industry continues to grow, and with more Filipinos relying on motorcycles for mobility, work, and everyday life, it is important that we make Suzuki’s two wheelers more accessible to our customers. Our continued 3S Shop expansion is our response to this growing demand.”
— Norminio “Boying” Mojica, Managing Director, Suzuki Philippines Incorporated (SPH)
The company remains committed to deliver mobility solutions that evolve with the needs of Filipino riders, providing quality products, dependable service, and meaningful experiences at every journey with Suzuki, By Your Side.
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