BMW MOTORRAD OPENS METRO MANILA’S LARGEST FLAGSHIP ON EDSA

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– Alex A – Traffic Network PH

MANILA, Philippines — In a major development for the local motoring industry, RSA Motors Corporation and SMC Asia Car Distributors Corporation have officially inaugurated RSA Motorrad EDSA. They establish the newest and largest BMW Motorrad flagship dealership and service center in Metro Manila.

Strategically positioned along EDSA, the nation’s busiest economic artery, now has the state-of-the-art facility designed to serve as a premium hub for the country’s growing two-wheeled community. The facility is not just a standard showroom. The dealership introduces a fresh visual identity for the BMW Motorrad brand. It perfectly blends commercial accessibility with a lifestyle-centric design. The facility features a unique welcome bar and a cozy “fireplace lounge.” It was a well-engineered design to encourage riders to gather, connect, and build a tight-knit community.

Beyond its high-end retail environment is a highly specialized after-sales infrastructure. The flagship’s core strength lies in its dedicated service center that currently operates five active main service bays. It has a layout provision to scale up to 16 bays to seamlessly accommodate future market demand. Its tech-driven commitment service area is equipped with the latest diagnostic tools and staffed by certified BMW technicians. It implements a standard and highly efficient streamlined workflow. Customers can experience an integrated journey, starting from an interactive 15-to-20-minute intake inspection and consultation process. This directly transitions into a dedicated workshop area built exclusively for premium motorcycle maintenance.

The launch of RSA Motorrad EDSA marks an aggressive step by SMC Asia Car Distributors Corporation. Widening its demographic reach solidifies BMW’s position as the leading premium motorcycle brand in the Philippines. Riders are welcome from Monday to Saturday. It set a new benchmark for customer support in the country, promising an ownership experience that is deeply personalized, highly efficient, and passionately tailored to the motorcycle lifestyle.


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LIFESTYLE ON WHEELS (600X140)

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