Tamang Ride PH Grand Launch: Uniting Public for Safer Roads, Empowering Kids in BGC
The Tamang Ride PH Grand Launch in BGC on June 21, 2025, successfully rallied diverse road safety advocates for a full day dedicated to creating safer Philippine roads, particularly for children. The event introduced the Tamang Ride PH campaign, its mobile app prototype, and road safety modules for children and youth. Supported by key partners like the Embassy of Japan and major automotive brands, the launch featured interactive exhibits, community engagements, and a vehicle showcase, underscoring the power of collaboration, education, and innovation in fostering a responsible road culture.
–Diana Lyn A | Traffic Network PH
Tamang Ride PH Grand Launch Unites Public for a Full Day of Road Safety Advocacy in BGC
OFFICIAL RELEASE: Tamang Ride PH | PUBLISHER: ADVAI
Taguig City, Philippines — The vibrant streets of Bonifacio Global City were energized last Saturday, June 21, 2025, as Tamang Ride PH held its much-anticipated Grand Launch—a full-day event that convened road safety advocates from across sectors to champion one common cause: creating safer roads for all Filipinos, especially children.
Attended by hundreds of road safety allies from businesses and community groups, families, and the general public, the event was thoughtfully structured into three integral segments: a formal morning launch, an interactive afternoon showcase, and an inspiring evening community celebration. Together, these activities marked the official public introduction of the Tamang Ride PH campaign and its core pillars: stakeholder collaboration, road safety education, and innovation through technology.
Morning Launch Ceremony: Introducing Tamang Ride PH to the Public
The day commenced with a ceremonial launch hosted by Ms. Danisse Tuazon and Mr. Daryl Jade Abaya, setting the tone for a day rooted in awareness and advocacy. The morning featured key moments including:
● A comprehensive Tamang Ride PH Orientation and the unveiling of the Tamang Ride PH Mobile App Prototype, presented by Mr. Hajime Yokota, Founder and President of A Child’s Trust Is Ours to Nurture (ACTION), Inc.
● The official launch of the Tamang Ride PH Road Safety Modules for Children and Youth, presented by Ms. Lani Bayron-Llanes, Executive Director of ACTION, Inc.
Messages of solidarity and endorsement were delivered by esteemed partners and stakeholders:
● Minister Yokota Naobumi, Minister for Economic Affairs, Embassy of Japan in the Philippines
● Mr. Takeshi Kobayashi, President, Honda Philippines, Inc.
● Mr. Shinsuke Iida, Sales and Marketing Director, Yamaha Motor Philippines, Inc.
● Mr. Andrew Ryan Ty, Assistant Vice President, Marketing Services Department, Toyota Motor Philippines Corporation
● Mr. Carlo Chungunco, Chief Executive Officer, Top Gear Philippines
● Mr. Tamaki Yoshinori, Chairman, Wellbin Group Co., Ltd. (via recorded video)
● Dr. Gwendolyn T. Pang, Secretary General, Philippine Red Cross
● Mr. Yoji Kawaguchi, General Manager, Mitsukoshi BGC
Each partner reaffirmed their support for Tamang Ride PH and its commitment to improving road safety through education, innovation, and cross-sector engagement.
A spirited performance of “Ang Ilaw Trapiko” by ACTION, Inc.’s Dance No Chikara beneficiaries also highlighted the campaign’s community roots and the role of children and youth in road safety education.
Afternoon Segment: Fun, Immersive and Experiential Learning
Hosted by Mr. James Ulrich Bucoy and Ms. Evangeline Grace Balais-Tiglao, the afternoon program offered immersive learning experiences that encouraged active participation from the event-goers. Attendees explored engaging booths and interactive displays showcasing responsible road use, cutting-edge safety technologies, and community-driven solutions.
Exhibiting partners included:
● ACTION, Inc.
● Honda Foundation, Inc.
● Honda Philippines, Inc. and Honda Safety Driving Center
● Yamaha Motor Philippines, Inc.
● Toyota Motor Philippines Corporation
● SMC Infrastructure
● Melandrex Holdings Inc. represented by M2 Car Accessories, M2 PMVIC, M2 Insurance, and Toyota Pasong Tamo
● Urban Farmers PH
● Bethel General Insurance and Surety Corporation, together with Muovere VCI
● Mitsukoshi Fresh by Mitsukoshi BGC
● Federal Land, Inc.
● Federal Land NRE Global Inc.
● Philippine Red Cross
Tamang Ride PH’s partner influencers also took the spotlight, including Javin Tarun (Riderookie), Russel Borja (Russel Borja), Edlyn Mae Ricacho (Madamnventure), and Rio Haina Sebastian (InangMoto), who shared compelling stories and personal commitments to road safety, further connecting the movement with digital communities.
Evening Celebration: Advocates, Engines, and Community Spirit
The day concluded with a high-spirited evening community celebration, blending meaningful advocacy with camaraderie and automotive enthusiasm.
Highlights included:
● A brief orientation and rousing advocacy call-to-action from Mr. Hajime Yokota, emphasizing the collective role of communities and individuals in shaping safer roads.
● A car and motorcycle showcase featuring community-owned vehicles, including units from Harley-Davidson through the Ronin Brotherhood Motorcycle Club and BMW 136 courtesy of Boss Dexter.
● Commitment pledges and safety messages were shared by various members of Yamaha Club Philippines, better known as “YCLUB”
○ Gravis Riders Velocity Zone ○ FZ Club of the Philippines
○ Aerox Club Philippines
○ Fazzio Club Philippines, Inc. – Makati-Taguig Chapter
○ Sniper 155 Club Philippines
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