Toyota’s Green Wave project reaches 1M tree milestone, supporting biodiversity and climate action in the Philippines through sustainable practices and community engagement.
Toyota Motor Philippines Corporation has pledged to plant 1 million trees by 2030 under its “All Toyota Green Wave Project.” The company marked a milestone by planting 13,000 mangrove seedlings in Unisan, Quezon, completing its coverage of the CALABARZON region. Toyota aims to mitigate climate change and promote biodiversity through nature-positive activities and carbon offsetting, with a focus on unique Philippine ecosystems like the Sierra Madre and Verde Island Passage.
–Diana Lyn A | Traffic Network PH
Toyota PH commits 1M trees for carbon sinks, completes CALABARZON coverage with ‘Green Wave’
OFFICIAL RELEASE: Toyota Motor Philippines | PUBLISHER: ADVAI
4 OCTOBER 2025, UNISAN, QUEZON – Toyota Motor Philippines Corporation (TMP) has mobilized its network of volunteers for a mangrove planting activity at a National Greening Program (NGP) site in Unisan, Quezon. This initiative marks a significant step in the company’s commitment to plant one million trees by 2030 under the ‘All Toyota Green Wave Project.’
TMP President Masando Hashimoto spearheaded the volunteer group, which included TMP team members, TMP Foundation officers, Toyota Lucena Cty, Department of Environment and Natural Resources (DENR) representatives, local government officials, and members of people’s organization. Together, they planted 13,000 mangrove seedlings.
Simultaneously, two-time Paralympic swimmer and Global Team Toyota Athlete Ernie Gawilan led a coastal clean-up, advancing his advocacy for clean waters and inclusivity— a Dual Hero Project he began in 2019 in collaboration with TMP as part of the first ever global corporate initiative.
As the country’s leading mobility company, TMP aims to scale its climate action beyond carbon reduction through nature-positive activities and carbon offsetting. The company pledges to expand its efforts by increasing annual targets, adopting new sites nationwide, and engaging volunteers both within and outside the Toyota network.
With a localized strategy, TMP focuses its Green Wave project on unique Philippine ecosystems. To date, TMP has adopted a total of 108 hectares under the DENR’s NGP, with sites in upland and coastal areas in Cavite, Laguna, Batangas, and Rizal. These efforts address vital ecosystems like the Sierra Madre and the Verde Island Passage.
The Unisan planting site will be officially adopted and marks the final location for TMP to cover the CALABARZON region (Region IV-A).
“To mark 10 years of this project, I am proud to announce TMP’s commitment to plant one million trees by 2030,” said TMP president Masando Hashimoto in his speech. “The 13,000 mangrove seedlings we are planting today are part of this goal, in addition to those we have already planted in other parts of CALABARZON. Our work here in Quezon marks our last stop in this region, but our one-million-tree challenge continues.”
Following the planting, the Wild Bird Club of the Philippines led TMP volunteers in a bird watching activity to record avian species and assess the area’s interconnected biodiversity.
Unisan Mangrove Ecosystem
Unisan is part of Tayabas Bay in Quezon province, which has the third-longest coastline in the Philippines. The DENR- Biodiversity Management Bureau considers it a Key Biodiversity Area (KBA); however, recent years have seen a decline in mangrove cover due to various human activities. This has placed pressure on marine biodiversity and increased the vulnerability of local communities to natural disasters.
Through the DENR’s NGP, TMP is in the process of adopting 20 hectares of coastal area and has initiated the planting of 50,000 mangrove seedlings over five years. Engaging a people’s organization in planting and maintaining the site will provide a source of additional income for fisherfolk communities.
According to local authorities, strong support from the private sector is essential for bringing lasting benefits to the community. Mangrove forests can strengthen coastal defenses, revitalize fisheries, and improve livelihoods.
TMP views mangrove ecosystems as a dual solution to climate problems, contributing to both disaster resilience and carbon neutrality, as they can sequester more carbon dioxide than most terrestrial forests.
Ernie Gawilan for Cleaner Waters
Ernie Gawilan, one of the Global Team Toyota Athletes, continues to make an impact on the world and the community that shaped his journey to greatness.
The Paralympic swimmer and Asian Para Games champion once again leads the way as he simultaneously kicks off a month-long Mangrove Planting and Coastal Clean-up as part of the dual hero initiative in partnership with TMP and its dealer network nationwide. With more Toyota dealers committing their support this year, the initiative is set to surpass last year’s milestone, further strengthening the collective effort towards cleaner waters and supporting TMP’s one-million trees 2030 goal.
In December 2024, Gawilan spearheaded the same environmental initiative in his hometown in Samal, Davao del Norte, which resulted in over 10,000 mangrove seedlings planted, and 700 bags of wastes collected from the shores.
Harmony with Nature
Launched in 2015, the All Toyota Green Wave Project is a global initiative that promotes the protection, restoration, and sustainable use of ecosystems. It is one of the flagship projects addressing the Toyota Global Environmental Challenge 6: Establishing a Future Society in Harmony With Nature.
TMP implements the Green Wave project through upland tree planting, mangrove rehabilitation, and biodiversity conservation. Since 2016, TMP network has contributed to this effort by planting over 371,000 trees nationwide, including 120,000 established under the NGP.
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