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2026 May 8 1200 pm SUZUKI 3 TNPH

Empowering Tomorrow’s Experts: Suzuki Philippines Opens a Real-World Dealership Simulation Facility at Don Bosco College to Boost Automotive Education


Suzuki Philippines officially inaugurated its Business Operations Simulation Facility at Don Bosco College, Canlubang, on April 16, 2026. This partnership bridges the gap between classroom learning and industry reality, offering students hands-on experience in sales, aftersales, and diagnostics. By simulating a real-world dealership environment, Suzuki aims to equip future automotive professionals with practical skills and a customer-centric mindset. This initiative underscores Suzuki’s commitment to workforce development, ensuring graduates are industry-ready and technically proficient.

Diana Lyn A |  Traffic Network PH

2026 May 8 1200 pm SUZUKI 3 TNPH

OFFICIAL RELEASESuzuki Philippines Inc.  | PUBLISHERADVAI

Suzuki Philippines inaugurated its Business Operations Simulation Facility on April 16, 2026, at Don Bosco College, Canlubang in Calamba City, Laguna, in partnership with the academic institution. The initiative aims to provide students with practical exposure to dealership operations within an educational setting.

Don Bosco College, Canlubang, recognized for its Salesian educational framework, offers a range of degree programs, including Technical Vocational Education and Training (TVET). Its automotive programs focus on equipping students with applied skills, technical knowledge, and industry relevant competencies.

2026 May 8 1200 pm SUZUKI 2 TNPH

During the event, Suzuki Philippines President Koichiro Hirao formally presented the authorization to operate the simulation facility to Fr. Jeffrey Mangubat, SDB, reinforcing the shared objective of preparing students for careers in the automotive sector.

The Suzuki Business Operations Simulation Facility is structured to simulate real world dealership environments, integrating key functions across sales, aftersales, and customer engagement. It provides students with end-to-end exposure to automotive operations, from initial customer interaction and service consultation to diagnostics, repair procedures, parts handling, and post service support. Through guided training modules and scenario-based activities, learners are able to apply classroom knowledge in a controlled, industry aligned setting that reflects actual workplace conditions.

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From L-R: Yukio Sato (SPH GM for Aftersales Service and Marine); Takuya Nakajima (SPH Spare Parts Sales Manager); Catherine Magtibay (SPH GM for Finance and Administration); Atty. Gio Gomez (TESDA Executive Director); Norminio Mojica (SPH Managing Director); Koichiro Hirao (SPH President); Fr. Jeffrey Mangubat, SDB (President and Rector); Fr. Jun Innoncencio, SDB (TESDA Board Member); Reynaldo Lorenzo (Sr. TESDA Specialist); Jennifer Silao (Dean of Don Bosco College Canlubang); and Rommel Cabanela (Group Head, MC Dealer Training Group).

By bridging academic instruction with practical application, the facility supports the development of graduates who are not only technically capable but also equipped with problem solving skills, professionalism, and an understanding of customer centric service. This initiative reinforces Suzuki Philippines’ continued commitment to education, workforce development, and its promise of being By Your Side, empowering future professionals every step of the way.


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