Nissan Philippines Secures Top-Four Market Position Following Robust Q1 Sales Growth Driven by Iconic Pickups, SUVs, and Performance Models
Nissan Philippines solidified its position as the fourth best-selling automotive brand, recording 4,634 units sold in Q1 2026. The Navara and Terra spearheaded results, while the Patrol and Nissan Z saw remarkable triple-digit growth. Success was further bolstered by rising demand for the Kicks e-POWER and the expansion of the dealer network in Laguna and Bulacan. Moving forward, Nissan remains committed to growth by introducing a new wave of electrified models to the local market, prioritizing innovation and accessibility.
–Diana Lyn A | Traffic Network PH
Nissan Philippines highlights Q1 2026 performance with strong demand across key models
Nissan’s core lineup sustains steady Q1 results
OFFICIAL RELEASE: Nissan Philippines Inc. | PUBLISHER: ADVAI
MANILA, Philippines – Nissan Philippines recorded a total of 4,634 units sold in the first quarter of 2026, holding its position as the fourth best-selling automotive brand in the country.
The brand’s performance was driven by continued demand across its core segments, led by the Nissan Navara with 1,268 units sold, followed by the Nissan Terra with 1,250 units, and the Nissan Livina with 746 units. These models underscore Nissan’s strong presence in the pickup, SUV, and family vehicle segments, which remain key categories for Filipino customers.
Nissan also saw notable growth in other models, signaling positive momentum in both premium and lifestyle-oriented segments. The Nissan Patrol posted a 270% year-on-year increase with 322 units sold, while the Nissan Z recorded an 808% increase with 109 units sold.
The Nissan Kicks e-POWER also delivered strong growth, with a 171% month-onmonth increase in March, reflecting the brand’s efforts in making electrified mobility more accessible to all. Meanwhile, the Nissan Livina continued its consistent performance with a 5% year-on-year increase and 636 units sold, showing sustained demand in the MPV segment.
Despite broader market challenges such as rising fuel costs, Nissan maintained its strong position in the market, supported by a well-rounded lineup and continued customer trust.
As part of its ongoing efforts to enhance service and accessibility, Nissan continues to strengthen its dealer network, with recent developments including the inauguration of new dealerships in Calamba, Laguna and San Jose del Monte, Bulacan, as well as the upcoming opening of Nissan Santa Rosa, Laguna.
Looking ahead, Nissan Philippines is gearing up to introduce a new wave of electrified models as it expands its product lineup. These upcoming launches are set to bring exciting choices to customers, who can look forward to fresh offerings that combine performance, innovation, and everyday practicality.
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