Suzuki Philippines Strengthens Its Mindanao Presence With a Brand New 3S Shop in Tandag City Featuring the Exciting New V-STROM 160
Suzuki Philippines has officially expanded its Mindanao presence with the opening of the Suzuki Tandag Bykewheel 3S Shop, the first of its kind in Surigao del Sur. Spanning 221 square meters, the facility offers a complete Sales, Service, and Spare Parts experience. The grand opening also marked the local debut of the V-STROM 160 and DR160 motorcycles, specifically designed for the region’s rugged terrain. This strategic partnership with the Rhean Group ensures accessible, high-quality mobility solutions for the growing Surigaonon riding community.
– Diana Lyn A | Traffic Network PH
Suzuki Philippines Expands in Mindanao with the Suzuki Tandag Bykewheel 3S Shop in Surigao Del Sur
OFFICIAL RELEASE: Suzuki Philippines Inc. | PUBLISHER: ADVAI
Suzuki Philippines Incorporated continues to strengthen its footprint in Mindanao with the grand opening of the Suzuki Tandag Bykewheel 3S Shop—its first in the province of Surigao del Sur. This milestone marks another step in the company’s ongoing efforts to bring its signature Sales, Service, and Spare Parts (3S) experience closer to Suzuki riders, ensuring that quality motorcycles and dependable aftersales support are more accessible to communities across the region.
The newly inaugurated facility is designed to provide customers with a convenient and well-rounded dealership experience. It features a spacious showroom showcasing Suzuki’s diverse motorcycle lineup, complemented by service and operational areas that support customer care. With a total floor area of 221 square meters, the 3S Shop is structured to seamlessly integrate product display, maintenance services, and the availability of genuine spare parts, allowing customers to enjoy a complete and reliable ownership journey under one roof.
The grand opening program was marked by a series of activities that highlighted both celebration and community engagement. The event was graced by the presence of the leaders of both companies – Suzuki Philippines’ Mr. Yukio Sato, General Manager for After Sales Division, Mr. Daigo Morikawa, Assistant to the Motorcycle Sales and Marketing Division Head, Mr. Cyril Aguadera, Motorcycle Marketing Department Head and Dave Obrial, Regional Sales Manager for Mindanao; from Rhean Group of Companies, Engr. Edgar T. Lao, CEO and General Manager and Mrs. Jeanne B. Lao, Executive Vice President for Finance and Mrs. Jireh Jeanne L. Ang, Vice President for Operations of Rhean’s Motorcycle Division.
A blessing ceremony officiated by a pastor followed shortly after, symbolizing prosperity and success for the new dealership, along with a traditional shower of coins and candies that added a festive and meaningful touch to the occasion.
Suzuki highlighted its integrated approach to deliver a seamless customer experience through its dealership network. The ceremony also included the formal awarding of the 3S Shop certificate and the introduction of the dealership’s staff.
Adding excitement to the event was the official launch of the Suzuki V-STROM 160 and DR160, which showcased the brand’s focus on versatility and adventure riding. Attendees were introduced to the models through technical presentations, product videos and discussions conducted for better appreciation by the local audience. An interactive question-and-answer segment further enriched the experience, allowing participants to gain a deeper understanding of the motorcycles’ features and capabilities. The celebration continued with a ceremonial toast and the symbolic release of motorcycle units, followed by afternoon activities such as a live band performance, motor show, contests, and a free service campaign for selected customers.
In his special message, Mr. Daigo Morikawa emphasized the significance of the new dealership and Suzuki’s growing connection with the Mindanao riding community. He highlighted that the opening of the Tandag 3S Shop represents more than just an expansion, but a commitment to bringing the Suzuki experience closer to riders in the province. He also noted the importance of the company’s partnership with Rhean Cycle Mart, describing it as a trusted name that has built strong credibility in parts and service, ensuring that customers receive reliable support throughout their ownership journey.
It was further highlighted that Tandag’s unique landscape—characterized by its coastal roads and rugged terrain—makes it an ideal environment for Suzuki motorcycles, particularly the newly launched V-STROM 160 and DR 160 adding that these models were built for durability, versatility, and real-world adventure, catering to riders who seek more than just reaching their destination but value the experience of the journey itself. Alongside these new models, Suzuki continues to offer its well-loved lineup, including the Raider Series, GIXXER, and scooters such as the Burgman Street and Access, ensuring that a wide range of mobility needs are met. Reinforcing Suzuki’s brand promise that the company remains “By Your Side,” supporting riders from city streets to off-road trails.
The establishment of the Suzuki Tandag Bykewheel 3S Shop reflects Suzuki Philippines’ strategic effort to strengthen its dealership network and expand its reach in key provincial areas. This development is made possible through its collaboration with Bykewheel Inc., under the Rhean Group of Companies, a dealer recognized for its strong presence and expertise in motorcycle parts and service. Through this partnership, Suzuki aims to deliver not only quality products but also a dependable and customer-focused experience for riders in Surigao del Sur and nearby areas.
Located at Purok Million, San Agustin Sur, Tandag City, Surigao del Sur, the Suzuki Tandag Bykewheel 3S Shop is now ready to serve customers across the region. Interested customers may visit the dealership to explore Suzuki’s latest motorcycle lineup or contact 0970-729-7796 for inquiries. With this new addition to its growing network, Suzuki Philippines continues to bring mobility solutions closer to Filipino communities—reinforcing its commitment to innovation, reliability, and customer satisfaction nationwide. True to its promise, By Your Side.
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