Ride With Attitude: IPONE Launches in PH

French Lubricant Expert IPONE Debuts Premium Judo-Inspired Motorcycle Oils to Empower Filipino Riders at the 10th Makina Moto Expo

French premium lubricant brand IPONE officially entered the Philippine market on April 10, 2026, debuting its specialized motorcycle oil range at the Makina Moto Expo. Engineered for the country’s demanding stop-and-go traffic, the lineup features advanced PAO and ester formulations categorized by a unique, judo-belt-inspired system. From the entry-level M4 to the high-performance Shogun, IPONE combines technical mastery with a “Ride with Attitude” philosophy, offering Filipino riders a premium, aesthetic alternative to mainstream lubricant brands.

– Diana Lyn A | Traff ic Network PH

IPONE Officially Launches in the Philippines, Bringing Premium Motorcycle Lubricants to Filipino Riders

OFFICIAL RELEASE: IPONE Philippines | PUBLISHER: ADVAI

Pasay City, Philippines, 10 April 2026 — IPONE, a French premium motorcycle lubricant brand dedicated exclusively to two-wheelers, has officially launched its full range of motorcycle engine oils in the Philippines as part of the 10th anniversary celebration of the Makina Moto Expo, held at the SMX Convention Center Pasay.

Renowned for its cutting-edge technology, exceptional performance, and high-quality lubricants developed specifically for motorcycles, the French brand is set to strengthen its presence in the Philippines’ highly dynamic motorcycle market, which is dominated by scooters and underbone motorcycles used for daily mobility.

The launch introduces IPONE’s advanced formulations, featuring 100% PAO and ester base oils. These are high-quality Group 4 and Group 5 base oils that represent some of the highest grades available in lubricants today. By combining ester with these premium base oils, IPONE delivers superior engine protection, maximum performance, and enhanced efficiency that meet the needs of daily riders, enthusiasts, and performance-driven users.

Product Line-Up: A Visual Journey of Progression and Mastery

Drawing on Japanese influence, IPONE’s lubricants are inspired by the progression of judo belts, offering a clear and intuitive way to represent performance levels and riding needs. Complementing this, the manga-inspired packaging adds a bold and energetic visual identity that resonates with modern riders.

• Shogun (Black Belt) – Maximum protection and performance for high-performance riding

• Samourai & Katana (Blue Belt) – Fully synthetic oils offering premium responsiveness and durability

• R4000 (Green Belt) & 10.4 (Orange Belt) – Semi-synthetic oils that balance performance and value for everyday use

• M4 (Yellow Belt) – Mineral oil designed for reliable and accessible lubrication

Each product tier reflects a rider’s journey from everyday mobility to peak performance. This allows riders to choose oils that match their needs and riding style.

Designed for the Way Filipinos Ride

Motorcycles in the Philippines are more than a passion. They are an essential part of daily life. From navigating heavy urban traffic to long-distance provincial travel, riders require lubricants that can consistently perform under demanding conditions.

Recognizing this, IPONE’s formulations are engineered to deliver reliable performance, enhanced protection, and efficiency across varying environments. Engines stay protected whether in stop-and-go city traffic or extended rides on open roads.

A Brand with Attitude: Beyond Performance

At the core of IPONE is its philosophy, “Ride with Attitude.”

More than just lubricants, the brand represents individuality, confidence, and self-expression. These values strongly resonate with the Filipino riding community.

This vision is reflected in the brand’s introduction to the local market, as shared by Philippe Chul:

“The Philippines is a key market with a strong motorcycle culture, where bikes are part of everyday life. With IPONE, we are bringing products designed for how Filipinos truly ride through traffic, long distances, and varying conditions.

More than performance, IPONE is about giving riders confidence in their machines and allowing them to express their individuality on the road.”

A Strong Market Entry Through Makina Moto Expo

The official launch brought together media, distributors, influencers, and motorcycle enthusiasts during the Makina Moto Expo, one of the country’s largest motorcycle events.

Visitors to the IPONE booth experienced:

Full product showcase and education
Brand introduction
Interactive engagement activities
Direct engagement with both consumers and trade partners

This marks IPONE’s official introduction to the Philippine market, building on earlier engagements within the local riding community and setting the foundation for long-term growth and brand development.

For more information, visit: IPONE | Passion First

ABOUT IPONE

IPONE, established in 1985, is a lubricant company that has embodied an unswerving passion for motorcycles. A French brand expert in lubricants and maintenance products for two wheelers, IPONE is here for motorcyclists around the world, each and every day, whether they are amateurs or professionals, in every discipline. Our name, inspired by a judo technique called “ippon”, which symbolises determination and victory. This decisive hold, when correctly executed, guarantees a win.

Known for our bold innovations and our unique aesthetic, IPONE stands out from the crowd with its white packaging and its irreverent messaging. Here at IPONE, we are focused on the user experience. IPONE is a brand 100% dedicated to motorcycles, created to deliver a frictionless and smooth experience that allows riders to pursue their passion to the fullest.

Bold and distinctive, IPONE stands out with its singular visual identity, offering an alternative for riders who value both performance and aesthetics. While proudly developed in France, IPONE embraces Japanese cultural elements, particularly the spirit of perseverance and discipline, integrating these values into the heart of the brand. We also collaborate with other brands, such as MotoGP, to connect with a younger user segment.

As an up-and-coming brand, IPONE is positioned as a premium motorcycle oil for discerning riders who seek something different from the mainstream—those who want to break away from conventional, big oil brands. Driven by passion, IPONE goes beyond performance—it creates emotional connections with riders, sharing in their journey and building lasting memories on every ride.