900,000 Strong: Mitsubishi L300 Hits Massive Production Milestone!

Mitsubishi Motors Philippines Hits Historic 900,000-Unit L300 Production Milestone, Cementing Its Legacy as the Backbone of Local Business and Manufacturing.

Mitsubishi Motors Philippines Corporation (MMPC) has reached a historic manufacturing landmark with the local production of its 900,000th Mitsubishi L300 unit at its Santa Rosa plant. This achievement highlights the enduring demand for the iconic commercial vehicle, a staple for Filipino SMEs and logistics providers. President and CEO Ritsu Imaeda attributed the success to disciplined manufacturing and CKD (Completely Knocked-Down) efficiency. This milestone solidifies MMPC’s position as a premier automotive assembler, driving economic growth through consistent local production.

– Diana Lyn A | Traffic Network PH

Mitsubishi Motors PH Reaches 900,000-Unit Local Production Milestone for L300

2026 Feb 25 1200 pm MITSUBISHI 6 TNPH — *In Photo: MMPC executives led by Chairman Noriaki Hirakata (4^th from left); President & CEO Ritsu Imaeda (3^rd form left) and Manufacturing Division Head Manabu Higuchi (2^nd from left).*

OFFICIAL RELEASE: Mitsubishi Motors Philippines | PUBLISHER: ADVAI

Mitsubishi Motors Philippines Corporation (MMPC) has reached a major manufacturing milestone with the local production of its 900,000th unit of the Mitsubishi L300, reinforcing the company’s long-standing commitment to operational excellence and quality manufacturing in the Philippines.

The locally produced Mitsubishi L300 has become one of the most trusted commercial vehicles in the country, supporting business continuity and economic activity across industries. This milestone reflects sustained production growth driven by disciplined manufacturing processes and continuous improvement initiatives.

2026 Feb 25 1200 pm MITSUBISHI 5 TNPH — *In Photo: 900,000^th L300 unit at MMPC’s manufacturing facility’s Final Okaying Station*

MMPC achieved this milestone through the consistent demand for its locally assembled completely Knocked-down CKD models, alongside ongoing kaizen activities implemented by its Manufacturing Division. These initiatives have focused on optimizing the production line, improving efficiency, and strengthening quality across all CKD units.

“The 900,000-unit production milestone of the Mitsubishi L300 reflects the dedication of our people and our commitment to continuous improvement in manufacturing,” said Ritsu Imaeda, President and Chief Executive Officer of Mitsubishi Motors Philippines Corporation. “Through disciplined operations and teamwork across our organization, we have been able to sustain production excellence while delivering vehicles that our customers have relied on for many years.”

2026 Feb 25 1200 pm MITSUBISHI 7 TNPH — In Photo: MMPC Executives and leaders attend the Okaying of the 900,000th L300 unit. (From left to right): Manufacturing VP Naoyuki Okamoto, Manufacturing Deputy Division Head Reynaldo Gabay, After Sales Division Head Toko Imai, Manufacturing Division Head Manabu Higuchi, President & CEO Ritsu Imaeda, Chairman Noriaki Hirakata, Finance Division Head Masaki Watanabe, Sales & Marketing Division Head Toshiaki Kato, Corporate Deputy Division Head Edwin Dellosa, Finance Deputy Division Head Rolando De Guzman, (front row) Legal Deputy Division Head Atty. Imelda Brown.

Renowned for its durability and reliability, the Mitsubishi L300 has long been a dependable partner for small and medium enterprises, logistics providers, and fleet operators. Its robust build and practical cargo capacity have made it well-suited for delivery operations and various business applications, helping support daily operations and long-term growth.

The L300’s cost-efficient ownership has further strengthened its position as a practical commercial vehicle choice. Designed to balance performance, durability, and operating efficiency, it continues to serve as a valuable asset for businesses seeking dependable transportation solutions.

2026 Feb 25 1200 pm MITSUBISHI 8 TNPH — In Photo: MMPC Manufacturing heads and managers witnessed the final stage of production of the 900,000th unit of L300 (From left to right) Logistics AVP Jesus Cacapit, Purchasing Sr. Manager Arnel Geronimo, Production AVP Gary Agana, Production VP Celestino Lanceta, Engineering VP Ericson Fonte, Manufacturing VP Naoyuki Okamoto, Manufacturing Division Executive VP Manabu Higuchi, Manufacturing Division Sr. VP Reyanldo Gabay, Logistics VP Jemabel Boncajes, Quality Control VP Rogelio Borlaza, Total Customer Satisfaction VP Eugene Coronado, Office of Production Strategy VP George Gonzales, Safety, Health & Environment VP Marfel Acheta.

As MMPC continues its production journey, the company remains focused on strengthening its manufacturing capabilities, upholding quality standards, and supporting the evolving mobility needs of customers.

About Mitsubishi Motors Philippines Corporation

Mitsubishi Motors Philippines Corporation (MMPC) is one of the country’s leading automotive assemblers and distributors. It is the longest staying automotive company in the Philippines. Occupying a 23-hectare plant in Sta. Rosa, Laguna, MMPC’s manufacturing plant has a maximum production capacity of 50,000 units. MMPC locally manufactures the Mirage, Mirage G4 and L300.

In fiscal year 2024, MMPC posted a record retails sales volume of 91,639 vehicles, representing a 12 percent year-on-year growth. Reinforcing its legacy of excellence, MMPC has captured the second-highest market share in the Philippine automotive industry, demonstrating its unwavering commitment to delivering high-quality vehicles and exceptional service to Filipino customers.