IRC LAUNCHES PERFORMANCE AND AFFORDABLE TIRES

IRC Tires aims to be the Philippine Moto Staple by 2028 that strategically poised to meet performance and affordability.

29 October 2025, Ayala Parklinks, Pasig – IRC Tires has laid out an ambitious three-year plan for the Philippines. To establish itself as the definitive “staple” tire in every motorcycle shop across the Philippines. The company is driving this goal by focusing on affordability, high performance, durability, and uncompromising safety. Adhering to the stringent safety benchmarks set by Japanese manufacturers.

IRC’s market push relies on its expanded product lineup. This includes the established and versatile Exato model. This mpdel caters to scooters, under-bone, and sports bikes. The newly launched MBR-Ten tire is specifically engineered for the demands of the Filipino rider. It is characterized as a street-compound tire that offers a racing and aggressive feel that defines superior grip. This suitable for both daily use and touring. It is also positioned at a market-friendly cost.

The performance capabilities were recently validated during the IRC Dealers Test Ride. The test riders stated positive response and impressive by the MBR-Ten’s reliable grip. It confirms its suitability for the diverse and often challenging local road conditions. This includes sand, rough patches, and construction sites. The company promises its commitment to safety by subjecting the tires to a rigorous internal testing. Through the destructive “plunger test” and the use of a double barcode system, the quality control and assurance is guaranteed on every IRC Tires released to the market.

IRC Tires offers a perfect balance of performance and competitive pricing. With this balance approach, IRC aims to cater directly to these needs of every Filipino riders. Furthermore, the MBR-Ten has proven its capability in grassroots circuit racing. It already demonstrated and achieve its high performance rating without incurring the high costs that typically associated with race tires. The company also signals strong support for its sales network. This further position IRC tires to meet its objective to meet its target by 2028.