“Live to Defy” represents Yamaha’s formal commitment to brand autonomy and purposeful innovation
Transcending transient market trends, the campaign encourages riders to challenge conventional norms through authentic self-expression. This philosophy of discipline and conviction is technically realized in the New Yamaha Lexi 155, a machine engineered for “step-up” riders seeking a sophisticated balance of high-performance 155cc power and ergonomic utility. To “Live to Defy” is to pursue progress with unwavering technical and personal mastery.
Executive Highlights
- Philosophical Framework: A strategic shift toward individual agency, prioritizing self-trust and the courage to deviate from standard market expectations.
- Brand Ambassadorship: Represented by Ruru Madrid, Mika Salamanca, and Eman Bacosa Pacquiao, embodying the core values of discipline and independence.
- Hardware Innovation: The debut of the Lexi 155, featuring a liquid-cooled VVA (Variable Valve Actuation) engine, Y-Connect telemetry, and a segment-exclusive flat floorboard design.
- Digital Ecosystem: Implementation of the myYamaha Motor Rev PH application, introducing a data-driven, tiered loyalty program (Blue to Platinum) to enhance the ownership lifecycle.
Elevate your digital journeys in tech-driven mobility with Traffic Network PH, powered by Yamaha Motor Philippines.
