Sony Unveils ULT POWER SOUND Series in the Philippines, Fusing Powerful Bass, Bold Design, and Immersive Sound.
Sony has officially introduced its new ULT POWER SOUND speaker lineup to the Philippines. With a high-energy launch event called “Vibe Live,” hosted by Angelique Manto. The event brought together media, influencers, and VIPs to experience the new products. This is a full stage to enjoy performances from top local artists.
The ULT POWER SOUND series is designed for a new generation of music lovers who prioritize powerful bass, bold design, and immersive sound. The new lineup embraces the power sound of the ULT TOWER 9, ULT FIELD 3, and ULT FIELD 5 speakers. The new series of ULT microphones is also there as well to complete the vibe.
According to Sony Philippines’ marketing director Kentaro Imamura, the new products are an extension of the company’s “For the Music” campaign, which aims to bring listeners closer to the music and the creators they love. “Sony continues to work with music artists and experts behind the scenes… to capture every note and instrument exactly how it was intended to be heard,” said Imamura.
He also highlighted the brand’s commitment to the local music scene. Citing collaborations with popular OPM artists like Barbie Almalbis, Sinharza, and Jeremy G.
The ULT POWER SOUND speakers aim to not only deliver a powerful audio experience but also to be a form of self-expression. As one presenter noted, “We all use [our gadgets] as part of our self-expression, our style. In the next slides, I’ll show you how we marry music, tech, and fashion with our latest ULT POWER CHALLENGES.”
The flagship ULT TOWER 9 speaker is available in both AC and battery-powered versions. It promises a live concert experience with powerful sound. It highlights the 360-degree party lights and karaoke features. The ULT FIELD 3 and ULT FIELD 5 models are designed for portability, making them ideal for both indoor and outdoor use.
The event, which featured performances from artists like Maki, Kaya, Carlos Serrano III, and Jeremy G. It marked a new era for Sony in the Philippines, reinforcing its position not just as a consumer electronics company. And also as a creative entertainment brand focused on connecting with people’s passions.
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