Sony Empowers Female Photographers

Capturing Her Vision: Sony’s “Alpha For Her” Empowers Women Behind the Lens

Sony Philippines has launched “Alpha For Her,” an initiative dedicated to empowering women in photography. The campaign highlights the Alpha 7C II camera and includes the “She Frames the World” photo contest, open to all female creatives using any camera or smartphone, with a Sony Alpha 6700 as the grand prize. Additionally, female Alpha 7C II owners can claim limited-edition camera straps designed by fashion illustrator Grace Ciao. This program underscores Sony’s commitment to inclusivity and celebrating women’s artistic vision.

–Diana Lyn A | Traffic Network PH

Sony Empowers Women Behind the Lens with the Alpha For Her Campaign

OFFICIAL RELEASE: Sony Philippines PUBLISHER: ADVAI

Manila, Philippines – As part of its continued commitment to innovation and inclusivity for imaging, Sony Philippines spotlights the power of female creativity through its powerhouse full-frame camera –the Alpha7C II–alongside the launch of its women-centric initiative, Alpha For Her.

She Frames the World Photo Contest

Limited-Edition Alpha For Her Straps Designed by Grace Ciao

As a tribute to women in the creative field, Sony has collaborated with internationally renowned fashion illustrator Grace Ciao to design an exclusive Alpha For Her Camera Straps.

These stylish, limited-edition straps are available for free to female Sony Alpha7C II users as part of Sony’s ongoing commitment to celebrating women’s artistic expression.

How to claim:

Register your Alpha 7C II on your MySony account
Present your email confirmation and official receipt
Visit any of the participating Sony Centers nationwide

Promo Period: March 15 to July 15, 2025

Participating stores are as follows:

Luzon
Avid – SC SM Megamall
Avid – SC SM Mall of Asia
Avid – SC Glorietta
Avid – SC SM North EDSA
Avid – SC SM Pampanga
Avid – SC SM Baguio kiosk
Avid – SC Filinvest
Avid – SC SM Dasmariñas
Visayas
Colours / Digikaden – SC Ayala Centre Cebu
RL Appliance – SC Robinsons Tacloban
Avid – SC SM Cebu kiosk
Avid – SC SM Iloilo kiosk
Mindanao
Metro Plaza – SC SM Ecoland Davao
Metro Plaza – SC Abreeza Mall Davao
Desmark – SC Centrio CDO

Full announcement post for reference: https://www.facebook.com/share/p/1EFjcb7JnF/

She Frames the World: Alpha For Her Photo Contest

To further celebrate female perspectives in photography, Sony invites all female creatives–whether using a camera or a smartphone–to join the Alpha For Her Photo Contest.

Participants are encouraged to submit one photo that reflects their unique view of the world.

Who can join: Open to all camera and smartphone users.
Entry Deadline: Extended to July 13, 2025, 11:59 PM
Prize: One (1) Sony Alpha 6700 mirrorless camera, bundled with the E PZ 16-50mm
F3.5-5.6 OSS lens

This APS-C mirrorless kit is ideal for engaging creators, combining compact design with advanced autofocus and powerful video features–perfect for taking your storytelling to the next level.

Join the contest and learn more here: https://sdw.sony-asia.com/PH/SDWAUPhotoContestView-285

Capture. Share. Empower

Whether you’re a professional or a passionate beginner, the Alpha For Her campaign is your opportunity to express your story and inspire others through the lens. Celebrate your voice, your vision, and your creativity–powered by Sony.