Jakarta Takes the Global Stage as PUMA Unveils the Iconic McLaren F1 MCL40 Livery and Exclusive New Papaya Racing Collection
Jakarta emerged as a global motorsport hub on February 13, 2026, as one of only four cities worldwide to host the official McLaren Mastercard Formula 1 Team MCL40 livery unveiling. At the center of the event, PUMA showcased its latest PUMA x McLaren Racing Collection, blending high-performance heritage with iconic papaya-colored streetwear. Represented by style icon Julia Barretto, the launch underscored Southeast Asia’s surging influence in the F1 landscape, offering fans an authentic connection to the track.
–Diana Lyn A | Traffic Network PH
Motorsports Meets Style: PUMA Showcases the PUMA x McLaren Racing Collection During the Global McLaren F1 MCL40 Unveiling in Jakarta
OFFICIAL RELEASE: PUMA Philippines | PUBLISHER: ADVAI
Manila, Philippines, February 13, 2026 — With Southeast Asia’s passion for motorsport, fashion, and street culture now accelerating faster than ever, PUMA recently marked a major milestone by unveiling the latest PUMA x McLaren Racing Collection in Jakarta, Indonesia. The launch formed part of a global reveal of the McLaren Mastercard Formula 1 Team’s 2026 livery (MCL40), positioning Jakarta alongside Las Vegas, London, and Bahrain as one of the only four cities worldwide to host this landmark moment.
The immersive installation, which remains on public display until February 15, shows that Jakarta stands as Southeast Asia’s representative city for the reveal of the McLaren Mastercard Formula 1 Team’s 2026 MCL40 livery. The event underscored the region’s growing influence within the global motorsport and lifestyle landscape.
Alongside the car livery, PUMA also showcased its PUMA x McLaren Collection in its iconic papaya color. The PUMA x McLaren Lifestyle Collection draws inspiration from McLaren Racing’s storied legacy, reinterpreting decades of speed, innovation, and performance into modern silhouettes that resonate beyond the track. Designed for fans who live and breathe motorsport culture, the collection blends bold visual cues, refined detailing, and everyday wearability, allowing supporters to express their passion through fashion.
Complementing this is the PUMA x McLaren Racing Replica Collection, which mirrors the official apparel worn by McLaren drivers and team members. The collection offers fans an authentic connection to the team, capturing the feel and appearance of race-day wear.
Selected for its role as a cultural and creative hub, Jakarta celebrates the diversity and dynamism of Southeast Asia’s urban communities. Blending fashion, lifestyle, and motorsport, the event offers fans a shared viewing experience of the MCL40 livery reveal, while bringing the global Formula 1 moment closer to home.
Julia Barretto, one of the Philippines’ most influential actresses and style icons, represented PUMA Philippines at the Jakarta unveiling. She was joined by content creators and fashion tastemakers that were also F1 enthusiasts like Derick Lauchengco, Chenee Jimenez, Andie Syyap, Ruth Jimenez, and Miccolo Solis, whose strong presence across social media, streetwear, and youth culture helped today’s generation resonate with the world of Formula 1.
Beyond the collection launch, the Jakarta activation reflects how the PUMA x McLaren Racing partnership bridges global motorsport with local culture, reinforcing PUMA’s commitment to creating immersive brand experiences that resonate with Southeast Asian audiences.
The latest PUMA x McLaren Racing Lifestyle Collection and PUMA x McLaren Racing Replica Collection is now available in select PUMA stores, official retailers, online at puma.com or the mclarenstore.com. Visit PUMA Philippines’ official website and social media pages on Facebook, Instagram, and TikTok to get the latest updates.
PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
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