Filipino Artist’s “Lakbay” Design Wins VinFast Philippines EV Brave New Imagination Creators Challenge, Blending Art and Technology.
WORDS & PUBLISHED BY: Alex A | Traffic Network PH
VinFast Philippines concluded its VF 3 design challenge at MIAS 2025, awarding Filipino graphic designer Warren Trinidad for his “Lakbay” decal. The contest showcased creative reimaginings of the all-electric VF 3 mini SUV. Trinidad won a VF 3 featuring his design, praised for its visual storytelling of movement and Filipino heritage. VinFast’s initiative highlights the brand’s innovative marketing, blending EV technology with local artistry, as seen in collaborations and the VF 3’s features like its range and fast charging.
FILIPINO ARTIST WARREN TRINIDAD WINS BIG IN VINFAST VF 3 DESIGN CHALLENGE
OFFICIAL RELEASE: VinFast Philippines.
MANILA, Philippines | April 22, 2025 – VinFast Philippines wrapped up its VF 3: Brave New Imagination Creators Challenge this April at the 2025 Manila International Auto Show (MIAS), announcing graphic designer Warren Carlo Trinidad as the grand prize winner for his standout decal design titled “Lakbay (Journey).”
Launched in March 2025, the nationwide contest invited Filipino creatives to reimagine the VinFast VF 3, the brand’s all-electric mini SUV, with original decal concepts. Among the many entries, Trinidad’s work stood out for its compelling visual storytelling, which captured themes of movement, adventure, and Filipino heritage.
“My design is inspired by travel, as it’s how I unwind and reconnect with myself,” Trinidad shared. “This contest gave me the perfect canvas to mix what I love most: creativity, culture, and color. I’m excited to take my new VF 3 on the road with Lakbay on full display!”
As the first prize winner, Trinidad received a brand-new VF 3 featuring his design, making him not just a creator but also the proud owner of his vision come to life. Other top finalists were recognized during the awarding ceremony at the VinFast booth in the World Trade Center in Pasay City, taking home cash prizes for their outstanding entries.
The contest was judged by a panel of renowned creatives and industry professionals, including decal entrepreneur Gino Roberto, toy and graffiti artist Eryk “Creon Chkn” Lalic, and graphic designer Chuck Alpajaro. They praised the high level of artistry and cultural storytelling present in the submissions.
Beyond the Creators Challenge, VinFast has been actively embracing Filipino culture through meaningful collaborations with local artists and creatives. Most recently, the VF 3 made a vibrant appearance in the music video of rising P-pop girl group KAIA, reflecting the brand’s innovative approach to marketing and its strong connection to Pinoy culture. These initiatives are part of VinFast’s broader effort to resonate with a new generation of Filipino car buyers by blending technology, creativity, and cultural relevance.
For more information, visit https://vinfastauto.ph/ and follow VinFast Philippines on Facebook and Instagram.
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