Mitsubishi's DUNONG Drive - Traffic Network Ph

Mitsubishi Motors PH Supports Education and Nutrition Initiative with DUNONG Program, Donates Mitsubishi Strada Athlete to UPLB for a Brighter Future

Mitsubishi Motors Philippines Corporation partnered with the University of the Philippines Los Baños to support the DUNONG Program, which addresses learning poverty and malnutrition in Laguna. MMPC donated a Mitsubishi Strada Athlete to aid the program’s initiatives. The partnership aims to provide children with the ability to read, learn, and thrive, aligning with MMPC’s mission of nation-building and contributing to the country’s progress through mobility solutions and community development programs.

– Diana A | Traffic Network PH

Mitsubishi Motors PH Turns Over Vehicle to Help Address Learning Poverty and Malnutrition in Laguna

October 2025

Oct 1 1200 pm MITSUBISHI 1 TNPH — In Photo (From L-R): MMPC Corporate Division Head Tomoyasu Moriya, MMPC Corporate Deputy Division Head Edwin Dellosa, MMPC President & CEO Ritsu Imaeda, MMPC Chairman Noriaki Hirakata, UPLB Student Affairs Vice Chancellor Janette Malata-Silva, UPLB Institute of Human Nutrition Director Liezl Atienza, Dunong Program Overall Coordinator, Rosario Bantayan, together with the other project leads of Dunong Program.

OFFICIAL RELEASE: Mitsubishi Motors Philippines | PUBLISHER: ADVAI

Mitsubishi Motors Philippines Corporation (MMPC) and the University of the Philippines Los Baños (UPLB) formally signed the Deed of Donation and Partnership, marking the official turnover of a Mitsubishi Strada Athlete pick-up in support of the DUNONG Program (Department of Education–Laguna–University of the Philippines Los Baños Nurturing Opportunities for the Next Generation Towards Ending Learning Poverty in the Philippines).

The program responds to pressing concerns in education and nutrition, with many children struggling to read with comprehension and others attending school without proper meals. By combining education and feeding initiatives, the program aims to give children not only the ability to read and learn, but also the nourishment to thrive.

Oct 1 1200 pm MITSUBISHI 2 TNPH — In Photo (From L-R): MMPC Corporate Deputy Division Head Edwin Dellosa, UPLB Dunong Program Overall Coordinator, Rosario Bantayan, UPLB Institute of Human Nutrition Director Liezl Atienza, UPLB Student Affairs Vice Chancellor Janette Malata-Silva, MMPC President & CEO Ritsu Imaeda, MMPC Chairman Noriaki Hirakata, and MMPC Corporate Division Head Tomoyasu Moriya.

During the ceremony, MMPC Chairman Noriaki Hirakata highlighted the importance of partnership between industry and the academe in driving long-term progress. “Today’s turnover is a symbol of partnership — one that brings together the strengths of industry and academia to support the growth of knowledge, innovation, and national progress,” he shared.

Meanwhile, MMPC President & CEO Ritsu Imaeda emphasized that supporting initiatives like the DUNONG Program is aligned with the company’s broader mission of nation-building. “At Mitsubishi Motors, our mission has always been about more than producing quality vehicles. We aim to be a trusted partner in nation-building, contributing to the progress of the Philippines not only through mobility, but also through programs that uplift lives,” Imaeda said.

Oct 1 1200 pm MITSUBISHI 3 TNPH — In Photo (From L-R): MMPC led by Chairman Noriaki Hirakata (6 th from the left) and President and CEO Ritsu Imaeda (4 th from the left) turns over a Strada Athlete unit to UPLB led by Student Affairs Vice Chancellor Janette Malata-Silva (7 th from the left) in support of the Dunong Program.

UPLB Chancellor Jose V. Camacho, Jr. expressed his gratitude to MMPC for supporting the program’s mission of nurturing future generations. “The Strada Athlete donated today will be a crucial partner in the implementation of DUNONG. With it, we can reach schools, parents, and communities more effectively, ensuring that children grow not just in learning but also in health,” said Camacho.

UPLB also stressed the broader impact of the partnership and the contribution of MMPC through the message of its Vice Chancellor Janette Malata-Silva. “MMPC’s commitment to social responsibility, especially in community and education, is an inspiration. We are grateful for this partnership that helps create a brighter future for the next generation,” Malata-Silva said.

Through this collaboration, MMPC reaffirms its long-standing commitment to education and community development, investing not only in mobility solutions, but also in programs that strengthen the future of the nation.