Mio Gravis: Championing Road Safety in PH

Yamaha Mio Gravis ‘The Sensible Station’ Campaign Promotes Road Safety and Responsible Riding Culture in the Philippines Through Interactive Initiatives

---

Yamaha Motor Philippines is championing road safety with its Mio Gravis ‘The Sensible Station’ campaign at LRT Monumento. This initiative aims to engage commuters and riders, promoting responsible behavior on and off the road. The Sensible Station features interactive safety reminders, gamified experiences, and witty messages encouraging sensible choices. By partnering with Light Rail Manila Corporation, Yamaha expands its reach, fostering a culture of smart and responsible riding. The campaign invites everyone to join the movement, making road safety a shared responsibility.

– Diana A | Traffic Network PH

YAMAHA UNVEILS MIO GRAVIS ‘THE SENSIBLE STATION’ AT LRT MONUMENTO

EMPOWERING COMMUTERS TO CHAMPION ROAD SAFETY

OFFICIAL RELEASE: Yamaha Motor Philippines | PUBLISHER: ADVAI

Road safety is a shared responsibility. No matter what role you play on the road—as a rider, passenger, pedestrian, a commuter or even as a bystander, every decision you make carries consequences that affects not just yourself but everyone around you. This is why making sensible choices every day isn’t just important, it’s essential.

Building on the momentum of the Mio Gravis The Sensible Choice campaign launched last May, Yamaha Motor Philippines continues to champion a culture of smart and responsible riding through its ongoing safety riding activities, innovative campaigns, and community-driven initiatives, further amplifying the efforts to raise awareness and encourage safer riding habits across the country.

Part of the development is by utilizing the long-established partnership with the Light Rail Manila Corporation (LRMC) through PHAR Philippines, Inc., to transform the Yamaha Monumento Station into The Sensible Station, a vibrant and interactive hub designed to engage not only the motorcycle riders but also thousands of daily LRT commuters. This initiative expands Yamaha’s reach, fostering road safety awareness both on and off the road, as well as highlighting both Yamaha and LRMC’s commitment to driving positive change for the Filipino community.

The Yamaha Monumento station has been reimagined with eye-catching safety reminders and witty, yet thought-provoking messages inspired by the Mio Gravis campaign. The visuals humorously call out the reckless behaviors of commuters on the train, synonymous to the kamote behaviors on the road, such as not following proper train etiquettes by cutting lines, crowding the other passengers’ space, and not being mindful of safety trails and signages, while encouraging a shift toward more responsible and harmonious riding.  This new dress up aims to spark conversations and raise awareness among the commuters, while also making them allies in promoting road safety.

On October 30, The Sensible Station was officially unveiled through a bold guerilla marketing activation. Kamote mascots appeared along both northbound and southbound lanes, holding placards with reminders to not tolerate their behaviors. QR codes placed throughout the station led commuters to an interactive game: The Sensible Meter. 

In this gamified experience, players navigate roads while avoiding kamotes and other hazards. Along the way, they answer safety-related questions, making smart, sensible choices to progress. Participants are rewarded with exclusive freebies, making learning about road safety both fun and impactful.

Through this creative rebranding, Yamaha aims to inspire a wider culture of road safety, not just among motorcycle riders, but across the entire riding community. Whether you’re on two wheels or a commuter riding the train, every choice matters. And every decision you make should be anchored on responsible and sensible choices every day for a safer and more harmonious road environment.

Visit The Sensible Station from October 30 to November 21 at the Yamaha Monumento Station. Be immersed, experience the activation firsthand, join the movement and be reminded to make the sensible choice every day.

---