Isuzu Bacolod’s 60-Year Transformation

September 1, 2025 Bacolod, Negros Occidental – Marking six decades of unwavering service to the Bacolod community, Isuzu Philippines Corporation (IPC), in partnership with Southern Auto Mart and Trading Corporation (SAMTC), proudly unveiled the newly refreshed Isuzu Bacolod dealership—now upgraded to reflect the brand’s Isuzu Outlet Standard (IOS) design philosophy. This milestone marks 60 years of service to the Bacolod community, a testament to the enduring trust in the brand.

The grand opening capped off a week-long celebration that began with a vibrant mall tour at SM City Bacolod, where the rugged Isuzu D-MAX pickup and the versatile mu-X SUV took center stage. These vehicles, known for their durability and dependability, have become trusted companions for families, entrepreneurs, and adventurers across Negros Occidental.

The highlight of the celebration was the grand inauguration of the dealership, where guests were welcomed into a transformed space that blends modern design with customer-centric functionality. The entire facility spans 3,000 square meters, offering ample room for upgraded amenities and services. The showroom, spanning 374 square meters, now features a sleek front fascia and ample display space to showcase three light commercial vehicles (LCVs) and one commercial vehicle (CV).

The new Customer and Sales Lounge provides a more comfortable and engaging environment where clients can discuss vehicle options, financing, and services in a relaxed, professional setting. Meanwhile, the relocated Body Repair Shop streamlines workflow and reduces turnaround time for repairs, ensuring faster service delivery. The renovated Service Area, which spans 1,612 square meters, is now brighter and better ventilated for easier operations. It has service bays for 15 light commercial vehicles and 1 light to medium duty truck, catering to both fleet customers and individuals.

“We at IPC are honored to celebrate an incredible milestone with Isuzu Bacolod—60 years after it first opened its doors. Now aligned with IOS standards, Isuzu Bacolod is more equipped to meet the demands of this thriving city. Together with our partner SAMTC, we aim to deliver unmatched Sales and Aftersales services through the upgraded showroom and customer lounge, as well as the bright and well-ventilated service area,” said IPC President Mikio Tsukui during the ceremony.

The event was graced by key figures including SAMTC Chief Financial Officer Marc Vincent Tiu, Vice President for Sales and Aftersales Mark Joseph Espino, and General & Finance Manager Lester Marcelo Uy. Mr. Jonathan Diaz, Executive Assistance from the Office of Bacolod City Mayor Greg Gasataya also joined the celebration, expressing optimism about the dealership’s role in driving economic growth and mobility in the region.

SAMTC President Marc Vincent Tiu reflected on the dealership’s journey. “Since our founding, we have been unrelenting in our mission to provide reliable vehicles that power Bacolod’s businesses and families. This new IOS dealership is a testament to our commitment to continuously improve—with our customers always at the heart of everything we do.”

The celebration culminated in an anniversary party that honored loyal employees, unveiled SAMTC’s refreshed branding identity, and paid tribute to the decades of service that have shaped the dealership’s legacy.

Isuzu Bacolod is one of IPC’s 49 dealerships nationwide, with plans to complete one more facility under its ‘Road to 50’ program. This initiative highlights Isuzu’s commitment to enhancing customer experience and delivering the Isuzu Advantage—a promise of excellent aftersales service to Bacolod and beyond.