The Wait is Over: iPhone 17 Series Officially available in the Philippine Market after a series of midnight events across the country.
Filipino Apple enthusiasts can now rejoice! The latest generation of the iPhone series officially becomes available for purchase today, October 17, 2025. This is after a week of intense pre-order activity.
The new lineup features the flagship iPhone 17 Pro Max (starting at ₱86,990), the powerful iPhone 17 Pro (starting at ₱79,990), the brand-new, ultra-thin iPhone Air (starting at ₱72,990), and the standard iPhone 17 (starting at ₱57,990). It has already seen strong demand and pre-orders began on October 9 at 12:01 AM. This allows customers to secure their units ahead of today’s launch.
The launch is marked by various midnight events across the country. Major venues like Greenbelt 3 and SM Mall of Asia hosting exciting programs that began the night before. Customers who joined the midnight events were treated to a host of exclusive deals. Freebies like the iPhone 16e or Apple Watch Ultra 2 for the first customers in line, up to ₱57,000 off on trade-ins, and free accessories were given away to lucky customers.
For those looking for flexible payment options, major banks are offering 0% installment plans for up to 36 months. The entry-level iPhone 17’s 256GB model is available for as low as ₱1,610.83 per month with a UnionBank Special offer. The new iPhone Air, meanwhile, is available in stylish colors like Sky Blue and Space Black. The Pro models come in Deep Blue and Cosmic Orange.
A wide array of launch-day deals with both in-store and online pre-order options is now ongoing. The iPhone 17 series is set to make a significant splash in the local market.
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