Geely Boosts Aftersales Network with SF Philippines Partnership

MANILA, Philippines – Geely Motors Philippines (GMP) has achieved a first-time fulfillment rate (FTFR) of about 95 percent across its nationwide dealership network, crediting the milestone to system upgrades and a strengthened logistics partnership with SF Philippines, which has helped streamline deliveries and improve dealer support.

The result, highlighted during a recent vehicle release ceremony, further solidifies the companies’ long-term logistics alliance, reflecting Geely’s effort to deliver the reliability customers expect while continuing to raise its service standards through disciplined, sustainable partnerships.

“This partnership reflects how we want Geely to grow in the Philippines, by building a smarter, more connected ecosystem for mobility,” said Sylva Yu, CEO of Geely Motor Philippines. “We are not just expanding our network; we are investing in logistics, sustainability, and partnerships that enhance the customer experience.”

Since the collaboration began, SF Philippines has helped make Geely’s parts logistics more responsive. Its warehousing and delivery network moves parts from Geely’s central warehouse to dealerships nationwide, allowing most dealer requests to be fulfilled on the first attempt.

An FTFR efficiency rate of 95 percent is comparable to fulfillment benchmarks among mature automotive networks. For Geely, maintaining this level requires constant coordination with its logistics partner and ongoing improvements in warehouse operations, reflecting the company’s growing capability under the direct-operations model.

At the center of this system is the Geely Spare Parts Center in Cabuyao, Laguna, a 4,700-square-meter hub that supports 12 delivery routes and holds an inventory valued at about $5 million. With SF Philippines managing deliveries and route planning, parts now reach dealerships faster and more consistently, reducing repair lead times and minimizing vehicle downtime for customers.

These improvements built on GMP’s shift to direct operations earlier this year, which introduced upgraded systems, closer logistics oversight and stronger coordination across its aftersales network.

Geely Santa Rosa Shows the Gains

Efficiency gains are most visible at Geely Santa Rosa in Laguna, the brand’s first dealership under its direct operations. Guided by the new GMP management and supported by SF Philippines’ logistics network, the Santa Rosa dealership has achieved faster turnaround times and stronger parts availability, showing how logistics improvements are translating into more reliable service for customers.

Sustainability and Outlook

The alliance also supports Geely’s commitment to sustainable mobility. As part of the partnership, SF Philippines purchased Geely Okavango Elite, Coolray and EX5 units for its corporate fleet, which include hybrid and fully electric models aligned with both companies’ drive for cleaner, more efficient transport solutions. The Geely–SF Philippines partnership shows how steady collaboration and logistics innovation can strengthen reliability and customer confidence. As Geely builds on its 95 percent FTFR performance, the company aims to refine its systems, sustain progress and deliver even greater efficiency for Filipino drivers.