ASUS ROG celebrates 20 years at CES 2026, unveiling AI-powered Zephyrus laptops, holographic desktops, and visionary Kojima Productions collaborations
LAS VEGAS — Two decades after the launch of the original Crosshair motherboard, ASUS Republic of Gamers (ROG) returned to the CES. It stages its 20th anniversary celebration. Under the theme “Dare to Innovate,” the brand looks back at its legacy, and it’s a paradigm shift in tech-driven mobility. This further brings Asus to a whole immersive hardware of tech-in-lifestyle.
The AI-Powered Mobility Revolution
The star of the show remains the Zephyrus lineup. The new G14 and G16 have been re-engineered to be the AI powerhouse of Asus. It features Intel Core Ultra Series 3 processors and NVIDIA GeForce RTX 50-series GPUs. With up to 50 TOPS of NPU performance, these machines bring local AI workflows to the forefront.
Where Art Meets Hardware
ROG announced a flagship collaboration with Kojima Productions. In a standout cross-domain move, the ROG Flow Z13-KJP is a 2-in-1 tablet inspired by the studio’s mascot, Ludens. It is powered by the AMD Ryzen AI Max+ processor, it is expected to retail at approximately ₱174,995.
Visionary Peripherals
ROG also stepped into “spatial gaming” with the ROG XREAL R1 Gaming Glasses. Projecting a 240Hz with a 171-inch virtual screen, it’s still unofficial of its PH pricing. With similar AR tech features, it will probably be in a range of ₱35,000 to ₱45,000.
Meanwhile, the ROG G1000 desktop features the world’s first holographic fan system and an RTX 5090. It is expected to start at ₱349,950.
Twenty years in, ROG continues to “Dare” to define the next era of play.
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