Yamaha: 70 Years of Kando, Riding Towards Tomorrow

Yamaha Motor Philippines Celebrates 70 Years of “Kando,” Igniting Passion and Bridging Legacy to Shape Tomorrow’s Riding Future

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Yamaha Motor Philippines recently marked Yamaha Day 2025, celebrating 70 years of “Kando”—a Japanese term embodying deep satisfaction and excitement. The event, themed “Bridging Legacy and Tomorrow Through Kando,” gathered thousands of employees at Malarayat Golf and Country Club, Batangas. Activities included forming a human “Yamaha 70th” logo, an immersive “Kando Journey” walk, and motorcycle test rides, all aimed at reconnecting employees with the brand’s core values. This milestone underscores Yamaha’s commitment to innovation and delivering exceptional experiences to its customers, mirroring the daring spirit that launched the brand in 1955 with the YA1 motorcycle.

– Diana A | Traffic Network PH

YAMAHA DAY 2025:

Bridging Legacy and Tomorrow Through Kando

OFFICIAL RELEASE: Yamaha Motor Philippines | PUBLISHER: ADVAI

July 11, 2025 – Yamaha Motor Philippines celebrates Yamaha Day 2025, marking a historic milestone of 70 years of Kando. In a literal sense, Kando is a feeling of deep satisfaction and intense excitement that arises when encountering something of exceptional value, quality, or performance. But in Yamaha, it’s a way of life, more than just a creative compass; it’s a commitment that powers every engine, every note, every wave, and every breakthrough of Yamaha globally. If you’ve ever felt excited the moment you rev the motorcycle, proud of its style, or confident in its performance, that’s Kando in action.

YMPH’s celebration of Yamaha Global’s 70-year journey is more than a company story; it’s a shared experience with every customer who chooses to ride with the brand. Under this year’s theme, “Bridging Legacy and Tomorrow Through Kando,” Yamaha Day Philippines gathered thousands of its employees to rediscover the brand through a series of immersive activities held at the Malarayat Golf and Country Club, Batangas.

More than a celebration, the event’s message goes far beyond the venue; it is a reminder of what lies at the heart of everything Yamaha stands for: to deliver the next Kando action to customers.

Honoring 70 years of Yamaha and its origin that redefines today

From the Red Dragonfly to Global Legends, Yamaha has been committed to enriching lives through innovation. The story began in July 1955, when a fearless team dared to build a motorcycle that would go on to defy expectations. That machine was the YA1, nicknamed Akitombo or the Red Dragonfly. Compared with most all-black motorcycle designs before, it offered an unconventional aesthetic to the market with a novel two-tone color scheme with cream and a reddish-brown reminiscent of the chestnut coat of a fine horse. But YA1 is more than just its beauty; its performance stirred the market’s interest as it conquered the grueling Mt. Fuji Ascent Race. The victory was the spark that lit the flame of Yamaha Motor.

Seventy years later, that same daring spirit fuels Yamaha Motor’s global journey—from land to sea (motorcycles and marine), through sound and beyond (music and robotics).

Yamaha Day in the Philippines: Real Sparks within everyone

Fast forward to now, YMPH has brought together its employees to connect generations to the brand’s core. The event bridges the old and the new, allowing long-time employees to rediscover the essence of Kando while inviting the younger generation to discover it for the first time.

Starting the celebration, employees across all departments came together in an iconic display of unified passion by forming a human Yamaha 70 th logo. Captured from above by an aerial drone, the formation showcased how individual sparks collectively create something truly meaningful. Throughout the day, they got to relive the brand history with an immersive Kando Journey walk, and each post carries a legacy that happened every decade. After that, there’s a Kando wall setup that brought out their freedom to express their thoughts. On top of it all, they also experience the thrill of Yamaha engineering through motorcycle test ride activities, reflecting Yamaha’s belief that exceptional customer experiences begin with team that believes in what they create.

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