ROYAL ENFIELD ADDS EXCITEMENT FOR RIDERS IN THE PHILIPPINES WITH THE LAUNCH OF SHOTGUN 650
Philippines, October 16, 2024: Royal Enfield, the global leader in the mid-size (250cc-750cc) motorcycle segment, launched the Shotgun 650, a true embodiment of customization in the Philippines today. The Shotgun 650 will be available in the country starting today at a price of 429,000 PHP. With its retro-futuristic design, the Shotgun 650 is inspired by its precursor, the SG650 Concept, and celebrates creativity, acting as a blank canvas for customization and personalization for thousands of motorcycling enthusiasts across the world.
The custom-inspired motorcycle, available in four unique colorways – Stencil White, Plasma Blue, Green Drill, and Sheet Metal Grey – the Shotgun 650 is the ultimate canvas for personalization, reflecting a blend of raw creative energy, anarchic custom culture, and the iconic Royal Enfield DNA.
Built on Royal Enfield’s globally proven 650-Twin platform, the Shotgun 650 is a tribute to the culture of customization and a new chapter in design for Royal Enfield with an exciting vision of the future.
Commenting on the launch of the motorcycle announcement in the Philippines, Anuj Dua, Business Head for Asia Pacific markets – at Royal Enfield, says, “The Shotgun 650 is a symbol of the united pulse of the custom community, and an ode to the long-standing tradition of customizing Royal Enfield motorcycles.
Royal Enfield has been synonymous with customization. The all-metal composition and simplicity of construction of Royal Enfield motorcycles make it the perfect canvas for personalization.
Each Royal Enfield is unique and tells a story, expressing a rich and inspiring individuality. In the Philippines, we have received absolutely great response for our motorcycles, a testament to our truly global motorcycles and acceptance of the leisure motorcycling culture.
We are excited to finally make the production version available for the riding community in the Philippines and can’t wait to see how our riders infuse their unique styles into this exceptional motorcycle”.
The Royal Enfield Shotgun 650 blends retro-futuristic design with modern features. An LED headlamp fitted in a gorgeous custom, neo-modern nacelle stays true to the neo-retro fusion aesthetic while offering improved visibility. The motorcycle has a digi-analogue instrument cluster which is designed to deliver all the information you need as you head out.
The Shotgun 650 also comes with the newly launched Royal Enfield Wingman – an new, in-app feature that keeps you updated on the motorcycle’s live location, fuel and engine oil levels, service reminders, and more. It also features a USB charging port to keep your devices charged on the go.
Carrying through with the concept of customization and personalization, a diverse range of 30 Genuine Motorcycle Accessories are available for the Shotgun 650. Designed to further highlight the aesthetic appeal of custom culture, bar end mirrors, a sculpted solo seat and contrast-cut billet rims, to name a few, are available. Also, customization is inseparable from lifestyle and so to compliment the spirit of the Shotgun 650 a range of apparel has been developed to explore the future of the brand’s apparel. The Stencil White will be available at 429,000 PHP, Drill Green and Plasma Blue will be available at 439,000 PHP and the Sheet Metal Grey will be available at 445,000 PHP.
The Royal Enfield Shotgun 650 is set to redefine the motorcycling landscape, offering riders not just a mode of transportation but a lifestyle. With the unveiling of the price and the opening of bookings, the Shotgun 650 marks the beginning of a new chapter in the Royal Enfield legacy, where every rider becomes a storyteller, and every motorcycle, a unique expression of individuality.
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