Toyota PH Honors Top Dealers

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Toyota Motor Philippines honored its top dealers at the 2025 Dealer Conference, recognizing 2024’s strong performance. Toyota Marilao, Bulacan, Inc., Toyota Nueva Ecija, Inc., and Toyota Tarlac City received the President’s Award of Excellence in their respective divisions. The TOPS Awards also celebrated individual marketing and service professionals, highlighting outstanding sales and performance. TMP emphasized unity and customer satisfaction, aiming to maintain its leading position in the Philippine automotive market.

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Toyota Motor Philippines recognizes the excellent 2024 performance of dealer network


Top-performing dealers, marketing professionals, and service advisers honored during the annual Toyota Dealer Awards and TOPS Awards

February 22, 2025 – Toyota Motor Philippines (TMP) recently celebrated its top-performing dealers for 2024 at the annual Toyota Dealer Awards held during the 2025 Dealer Conference. Outstanding marketing professionals and service advisers were also acknowledged during the Toyota Outstanding Performers in Sales and Service (TOPS) Awards.

The prestigious President’s Award of Excellence was given to Toyota Marilao, Bulacan, Inc. (TMR) for the large business division; Toyota Nueva Ecija, Inc. (TNI) for the medium business division; and Toyota Tarlac City (TTA) for the small business division. This award goes to the dealers who have achieved overall excellence in all aspects of dealer operations and have the highest rating among all dealers in their respective divisions.

Toyota Marilao, Bulacan, Inc. also received the President’s Value Chain Award, while Toyota Nueva Ecija, Inc. was presented with the President’s Customer Satisfaction (CS) Cup of Excellence Award.

During his speech, TMP Chairman Alfred V. Ty shared, “I would like to remind Team Toyota Philippines of our mission of making ever-better products and creating happiness. Let us unite our efforts as one Toyota to remain number one in the hearts of every Filipino.”

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(L-R) TMP Senior Vice President for Marketing Division Sherwin Chua-Lim, TMP Executive Vice President for Marketing Division Jose Maria Atienza, TMP President Masando Hashimoto, Toyota Marilao, Bulacan, Inc. (TMR) Chairman Atty. Reginaldo Oben, TMR General Manager Gina Loo, TMR President Don Juan Miguel Oben, TMP Chairman Alfred V. Ty, TMP Vice Chairman Dr. David Go, TMP Senior Vice President for Marketing Division Masahiro Haoka
2025 Feb 23 358 pm TOYOTA 3 LWTN
(L-R) TMP Senior Vice President for Marketing Division Sherwin Chua-Lim, TMP Executive Vice President for Marketing Division Jose Maria Atienza, TMP President Masando Hashimoto, Toyota Nueva Ecija, Inc. (TNI) Executive Vice President Katherine Ivy Tan, TNI General Manager Christian Lawrence Dizon, TNI Chairman Jose B. Tan, Jr., TMP Chairman Alfred V. Ty, TMP Vice Chairman Dr. David Go, TMP Senior Vice President for Marketing Division Masahiro Haoka

2025 Feb 23 358 pm TOYOTA 4 LWTN
(L-R) TMP Senior Vice President for Marketing Division Sherwin Chua-Lim, TMP Executive Vice President for Marketing Division Jose Maria Atienza, TMP President Masando Hashimoto, Toyota Tarlac City (TTA) Chairman Jose B. Tan, Jr., TTA General Manager Emilton Sampang, TTA Executive Vice President Mary Evangeline Tan, TMP Chairman Alfred V. Ty, TMP Vice Chairman Dr. David Go, TMP Senior Vice President for Marketing Division Masahiro Haoka

The major awards went home to the following winners:

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2025 Feb 23 358 pm TOYOTA 1 LWTN
(L-R) TMP Senior Vice President for Marketing Division Sherwin Chua-Lim, TMP Executive Vice President for Marketing Division Jose Maria Atienza, Toyota Nueva Ecija, Inc. (TNI) General Manager Christian Lawrence Dizon, TNI Executive Vice President Katherine Ivy Tan, TNI Customer Relations Manager Aileen Catahan, TNI Chairman Jose B. Tan, Jr., TMP President Masando Hashimoto, TMP Chairman Alfred V. Ty, TMP Vice Chairman Dr. David Go, TMP Senior Vice President for Marketing Division Masahiro Haoka
2025 Feb 23 358 pm TOYOTA 7 LWTN
(L-R) TMP Senior Vice President for Marketing Division Sherwin Chua-Lim, TMP Executive Vice President for Marketing Division Jose Maria Atienza, Toyota Nueva Ecija, Inc. (TNI) General Manager Christian Lawrence Dizon, TNI Executive Vice President Katherine Ivy Tan, TNI Customer Relations Manager Aileen Catahan, TNI Chairman Jose B. Tan, Jr., TMP President Masando Hashimoto, TMP Chairman Alfred V. Ty, TMP Vice Chairman Dr. David Go, TMP Senior Vice President for Marketing Division Masahiro Haoka

TMP also acknowledged awardees for the Toyota Dealer Achievement Award – Overall Operations, Toyota Award of Excellence – Operations Performance, and various Special Awards.

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2025 Feb 23 358 pm TOYOTA 6 LWTN

“2024 was indeed a year of challenges and we overcame it all through your hard work and dedication. As we step into 2025, we do so with gratitude for our continuous partnership, and we are very excited for the road ahead,” shared TMP President Masando Hashimoto in his address to the Toyota dealer network.

The following Marketing Professionals and Service Advisers were recognized during the Toyota Outstanding Performers in Sales and Service (TOPS) Awards:

TOPS Club Elite Members

  • Richard Taqueban Amanse of Toyota Quezon Avenue, Inc.
  • Janine Eugenio Mendoza of Toyota North EDSA
  • Aldrin Hernandez Garcia of Toyota Marilao, Bulacan, Inc.
  • Ivy Marie Torres Latosquin of Toyota Marilao, Bulacan, Inc.
  • Marvin Balason Aloria of Toyota Batangas City, Inc.

TOPS Finest Marketing Professional of the Year

  • Ramil Angelo de Guzman Tantay of Toyota Marilao, Bulacan, Inc.

TOPS Finest General Job Service Advisor of the Year

  • Vladimir John Pangilinan Yutuc of Toyota Tarlac City

TOPS Finest Body and Paint Service Advisor of the Year

  • Ma. Precious Claire Perez Castro of Toyota Isabela, Inc.

For the latest updates on Toyota products, services, events, and promos, follow Toyota Motor Philippines on Facebook, Instagram, and X, and join the ToyotaPH community on Viber


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OFFICIAL RELEASE: Toyota Motor Philippines | PUBLISHED BY: Traffic Network PH

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