Toyota Expands Luzon Footprint with New Ilocos Sur Dealership

Toyota Drives Growth in Northern Luzon: New Ilocos Sur Dealership Opens as 74th Milestone, Enhancing Mobility and Boosting Local Economy in Culturally Rich Region.

Toyota Motor Philippines (TMP) has inaugurated its 74th dealership in Candon City, Ilocos Sur, in partnership with Toyota Dagupan City Inc. The full 3S facility offers sales, service, and spare parts, featuring a four-car showroom and 47 service bays. TMP President Masando Hashimoto emphasized the dealership’s role in serving customers and boosting the local economy. The move expands Toyota’s Luzon presence, catering to the mobility needs of Northern Luzon residents in a region known for its cultural heritage and accessibility via major highways.

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Toyota Motor Philippines expands Luzon presence with new Toyota Ilocos Sur dealership

Toyota Motor Philippines opens its 74th dealership, making it easier to serve the mobility needs of customers in Northern Luzon.

IN PHOTO: From L to R – TMP Executive Vice President of Marketing Division Jose Maria Atienza, TMP President Masando Hashimoto, Toyota Dagupan Group Chairman Juanito Ong Jr., and Toyota Dagupan Group President Rene So

April 5, 2025 – Toyota Motor Philippines (TMP), together with Toyota Dagupan City Inc., has recently announced the opening of the Toyota Ilocos Sur dealership.

Located in Barangay Langlangca II, Candon City, the newly inaugurated dealership operates as a full ‘3S’ facility, offering Sales, Service, and Spare Parts. It features a spacious four-car showroom and a well-equipped workshop with 47 general service and body repair bays, ensuring comprehensive support for customers in the region.

Driving Local Growth and Community Engagement

IN PHOTO: From L to R – TMP Vice President of Service Planning & Admin Department Marvin Gardiner, TMP Vice President of Dealer Development Department Soichiro Shirato, TMP First Vice President of Vehicle Sales Operations Elijah Marcial, TMP First Vice President of Value Chain and Customer Engagement Operations Mike Masamayor, TMP Senior Vice President of Marketing Division Sherwin Chua-Lim, TMP Senior Vice President of Marketing Division Masahiro Haoka, TMP Executive Vice President for Marketing Division Jose Maria Atienza, TMP President Masando Hashimoto, Toyota Dagupan Group Chairman Juanito Ong Jr. Toyota Dagupan Group President Rene So, Toyota Dagupan Group Executive Vice President Jasper Ong, Toyota La Union General Manager Richmond So, Lexus Manila President Carlo Ablaza, TMP First Vice President of Customer Service Operations Bernardino Arevalo, and Lexus Manila Senior Advisor to the Board Raymond Rodriguez

“To be able to witness our vision coming to life is truly an amazing feeling. This is not just the start of a new business for Toyota; the establishment of this facility is a clear reflection of your hard work and dedication,” shared TMP President Masando Hashimoto. “As we officially open the doors of this dealership, the store not only will cater to our valued customers but help build community and boost the economy of Ilocos Sur,” he added.

“Today, we celebrate not just the opening of a new dealership but the beginning of a new chapter in Toyota’s commitment to serving the people of Ilocos Sur and beyond,” shared Toyota Dagupan Group President Rene So. “We reaffirm our mission of delivering happiness to every Filipino through mobility. We look forward to being a trusted partner on your journey, ensuring that every drive is a safe, reliable, and enjoyable experience,” he added.

Ilocos Sur, situated in the northern Philippines, is renowned for its rich cultural heritage, preserved Spanish colonial architecture, and scenic coastal and mountainous landscapes. The province is accessible via key highways such as the MacArthur Highway and the Ilocos Sur–Cervantes Road, with Vigan City serving as its cultural hub. The nearest airport is in Laoag, Ilocos Norte, approximately two to three hours away.

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OFFICIAL PRESS RELEASE: Toyota Motor Philippines | PUBLISHED BY: Traffic Network PH