Ride the New Wave: TVS Motor Philippines Reboots for 2026

TVS Motor Philippines Launches a Bold New Era in Bohol with Fresh Filipino Leadership and a High-Performance 2026 Vehicle Lineup.

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TVS Motor Philippines officially launched its “New Wave” era at the 2026 Dealer Conclave in Bohol, unveiling a revitalized leadership team and a bold business strategy. Guided by Filipino expertise and global support, the brand is prioritizing agility and premium service across its 14-key dealer network. The 2026 lineup features the heavy-duty Max 4R, the eco-friendly iQube electric series, and the highly anticipated Apache and Ronin performance bikes, signaling a powerful commitment to diverse, high-standard mobility solutions for Filipino riders.

– Diana Lyn A |  Traffic Network PH

RIDING THE NEW WAVE: TVS MOTOR PHILIPPINES REBOOTS FOR 2026 

OFFICIAL RELEASE: TVS Motor Philippines  | PUBLISHER: ADVAI

Panglao, Bohol, March 9, 2026 — TVS Motor Philippines has officially started a new chapter. At the 2026 Dealer Conclave themed “Ride the New Wave,” the brand introduced the “New TVS Motor Philippines,” featuring a fresh leadership team, higher standards, and a bold new way of doing business. 

NEW LOCAL LEADERSHIP, GLOBAL SUPPORT 

The New TVS is led by a new team of Filipino leaders who bring deep local expertise to the brand. This move connects International Business (IB) resources directly to local operations, making the brand more agile. 

During the event, Mr. Peyman Kargar, President of International Business, backed this new direction to ensure the Philippines aligns with the brand’s highest global standards. He was joined by Mr. Madhu Singh, VP of Product Management, who shared the global strategy for product segmentation, and Mr. James Chan, SVP and Head of ASEAN, who discussed his “Pinoy Journey” to reset, restart, and rebuild the brand’s local presence. Mr. Jude Camus, Regional Business Head, also detailed the new organizational structure designed for faster growth and better dealer support. 

NATIONWIDE STRENGTH 

The New TVS vision is powered by a dedicated network of 14 key dealers who attended the event from across the country. This unified team is committed to a “New Wave” of service, ensuring that every showroom provides a better experience for Filipino customers. 

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