Alliance roars with CFMOTO, Castrol, and Maxxis forging a landmark partnership in the Philippines to bring a powerhouse deal
– Alex A – Traffic Network PH
Manila, Philippines – A powerful new alliance has been forged in the Philippine motorsports. A promising deal for the motorcycling industry that will redefine performance and rider experience. Global brands CFMOTO, Castrol, and Maxxis/CST Tires officially sealed a brand partnership agreement today. They will consolidate their expertise to bring superior products and racing-level innovation to the local market.
The ceremony was hosted by North Trend Marketing Corporation (NTM). They are the master distributor for Castrol, Maxxis, and CST Tires in the Philippines. A “shared purpose, shared passion, and shared goals is a team-up, according to NTM executives.
Groundbreaking Deal Key Takeaways:
- Racing Technology for the Street: A major focus of the collaboration is on integrating the high-performance technology. CFMOTO’s recent success in MotoGPs reported a 30% improvement in performance, attributed to the specialized Castrol oil. This will directly benefit Filipino riders.
- Performance Segment Focus: Castrol played a dominant force in the mass-market segment and intends to aggressively target the performance segment with this partnership. They will focus on motorcycles with displacements of 400cc and above. With new Castrol viscosity formulas (like 5W-40), Castrol will target a bigger segment market share on sports-related lifestyles.
- High-Performance Tires Incoming: Maxxis and CST Tires are set to introduce a new line-up of tires with softer compound rubber specifically designed for CFMoto units. It will also include new ATV, UTV, and side-by-side off-road tires, targeting a “huge demand” for off-roading.
- Simplified Ownership: The alliance aims to simplify customer purchasing and ownership. They will be able to purchase Castrol products directly through CFMOTO dealerships. This will also facilitate bundled programs and easier access to premium service and maintenance.
- Global Aspirations, Local Start: NTM confirmed plans to expand the collaboration across the rest of Asia. The move of the partnership that kicks off in the Philippines will connect global teams to explore broader international and sponsorship opportunities.
Looking Ahead: Racing the PH Track
While no specific rider was named, CFMOTO and its partners are openly expressing their desire to enter and create a robust local racing scene. They are keen to follow up on CFMOTO’s global success by challenging local champions in premier racing events. This signals a competitive future for Philippine motorsports.
This partnership embodies what happens when global brands unite for a common purpose. The synergy of innovation, engineering, and passion that is well-thought-out step forward to better the lives of the Filipinos.
What do you think about this new alliance?
