SONY ALPHA FEST 2026 EMPOWERS FILIPINO CREATORS IN INTRAMUROS

Sony Philippines empowers local creators at Alpha Fest 2026 through advanced gear, hands-on workshops, and exclusive pre-order deals.

Sony Philippines gathered visual storytellers and tech enthusiasts at the historic Foro de Intramuros for Alpha Fest 2026. It highlights cutting-edge imaging innovations while training the next generation of Filipino creators through intensive skills development.

The Next-Gen Imaging Tech Unveiled

At the center of the festival, Sony’s newest camera lineup reveals the all-in-one RX10 V. It features a 24 600mm ZEISS® Vario-Sonnar T* lens, AI-powered Real-time Recognition Autofocus, and 4K 120p video recording. The FX5 also reveals its features, expanding the Cinema Line with a full-frame stacked Exmor RS™ sensor, BIONZ XR™ processor, integrated AI, internal 16-bit X-OCN, and up to 4K 240p performance for high-end film production.

Historic Event Area Turned Tech Playground

Inside the cultural grounds of Intramuros, the festival transformed its event area into a tech-savvy interactive experience zone. Attendees got real-world hands-on time testing Sony Alpha cameras. The G Master lenses, on the other hand, also got intense attention in custom-designed shooting setups alongside gear partner activations.

Skill-Building Masterclasses

Sony hosted genre-focused workshops to help creators master these tools. Led by renowned photography and filmmaking professionals, the sessions covered:

Wildlife photography with Win Magsino
Wedding and portrait techniques with Jiggie Alejandrino and Manny Librodo
Street photography with Martin San Diego and Thai guest photographer Tavepong Pratoomwong
Landscape composition with Nicco Valenzuela
Cinematic wedding videography with Jason Magbanua.

National Geographic Explorer Noel Guevara and creator Miki Labarda also shared key insights on conservation storytelling and digital media growth.

For creators looking to level up their gear, Sony’s pre-order promotions offer significant added value. The versatile RX10 V is priced at ₱130,999 with a free NP-FZ100 battery (worth ₱4,490) until August 7, 2026. For professional filmmakers, the FX5 starts at ₱318,000 (body only) or ₱349,000 (with XLR Handle) until August 24, 2026, bundled with a free NP-SA100 battery (worth ₱6,400) upon My Sony registration.