Toyota Crowns 2026 Dealer Champions!

Toyota Motor Philippines Honors Top Dealers and Elite Sales Professionals at the 2026 TOPS Awards for Excellence in Nationwide Mobility.

Toyota Motor Philippines (TMP) recently held its 2026 Dealer Conference and Toyota Outstanding Performers in Sales and Service (TOPS) Awards to honor exceptional 2025 results. Top honors included the President’s Award of Excellence, with Toyota Marilao, Toyota Nueva Ecija, and Toyota Subic leading their respective divisions. Chairman Alfred Ty and President Masando Hashimoto emphasized a commitment to “Mobility for All,” recognizing both dealerships and individual marketing and service professionals for their dedication to customer satisfaction and operational discipline across the nationwide network.

–Diana Lyn A | Traff ic Network PH

Toyota Motor Philippines Honors Top Dealers and Individuals at 2026 Dealer Conference and TOPS Awards

OFFICIAL RELEASE: Toyota Motor Philippines | PUBLISHER: ADVAI

March 7, 2026 – Toyota Motor Philippines (TMP) recently honored its top-performing dealers and outstanding individual achievers for their 2025 results at the Toyota Dealer Conference and Toyota Outstanding Performers in Sales and Service (TOPS) Awards. The event brought together dealer heads nationwide to recognize their efforts made in sales, service, customer satisfaction, and overall operations.

The annual event reviews Toyota’s 2025 year in performance while recognizing the teams who keep showrooms running, service bays full, and customers coming back. TOPS Awards, on the other hand, upholds high standards across the dealer network, with benchmarks spanning sales results, service quality, customer experience, and operational discipline, making it one of the network’s most anticipated programs.

TMP Chairman Alfred V. Ty shared, “Let us continue to create happiness and mobility for all. As one Toyota, let us continue to be the number one in the hearts, minds, and homes of every Filipino.”

The Major Awards went to the following winners:

President’s Award of Excellence This award showcases the dealers that achieved overall excellence in all aspects of dealer operations and has the highest rating among all dealers in their respective business sizes.
	Champion	1^st Runner-up	2^nd Runner-up
Large Business Division	Toyota Marilao, Bulacan Inc.	Toyota San Fernando, Pampanga Inc.	Toyota Otis Inc.
Medium Business Division	Toyota Nueva Ecija, Inc.	Toyota Isabela Inc.	Toyota Dagupan City Inc.
Small Business Division	Toyota Subic, Inc.	Toyota Plaridel, Bulacan	Toyota Tarlac City

2026 Mar 7 600 pm TOYOTA 6 TNPH — IN PHOTO (L-R): TMP Executive Vice President for Marketing Mr. Jose Maria Atienza, TMP Vice Chairman Dr. David Go, TMP President Mr. Masando Hashimoto, TMP Chairman Mr. Alfred Ty, TMR Chairman Atty. Reginaldo Oben, TMR General Manager Ms. Gina Loo & TMR President Mr. Don Juan Miguel Oben

2026 Mar 7 600 pm TOYOTA 5 TNPH — IN PHOTO (L-R): TMP Executive Vice President for Marketing Mr. Jose Maria Atienza, TMP Vice Chairman Dr. David Go, TMP President Mr. Masando Hashimoto, TMP Chairman Mr. Alfred Ty, TNI General Manager Mr. Christian Lawrence Dizon, TNI President Ms. Katherine Ivy Tan & TNI Chairman Mr. Jose B. Tan Jr.

2026 Mar 7 600 pm TOYOTA 4 TNPH — IN PHOTO (L-R) TMP Executive Vice President for Marketing Mr. Jose Maria Atienza, TMP Vice Chairman Dr. David Go, TMP President Mr. Masando Hashimoto, TMP Chairman Mr. Alfred Ty, TSB General Manager Mr. Ivan Castro, TSB President Ms. Mary Evangeline Tan, TSB Dealer Franchise Owner Mr. Jose B. Tan Jr. & GT Capital Holdings President Mr. Carmelo Maria Luza Bautista

President’s Customer Satisfaction (CS) Cup of Excellence Award This award recognizes the dealership that achieved the highest levels of customer satisfaction by providing exceptional care, trust, and service throughout their entire Toyota journey.	President’s Value Chain Award This award honors the dealership that provided exceptional value for customers by integrating products and services into one seamless Toyota ownership experience.
Toyota Batangas City Inc.	Toyota Tarlac City

2026 Mar 7 600 pm TOYOTA 3 TNPH — IN PHOTO (L-R): TMP Executive Vice President for Marketing Mr. Jose Maria Atienza, TMP Vice Chairman Dr. David Go, TMP President Mr. Masando Hashimoto, TMP Chairman Mr. Alfred Ty, TBC Customer Relations Manager Ms. Abigail Milagrosa Llanto, TBC President Mr. Francis Laurel & TBC General Manager Ms. Brenda Mary Raule

2026 Mar 7 600 pm TOYOTA 2 TNPH — IN PHOTO (L-R): TMP Executive Vice President for Marketing Mr. Jose Maria Atienza, TMP Vice Chairman Dr. David Go, TMP President Mr. Masando Hashimoto, TMP Chairman Mr. Alfred Ty, TTA President Mr. Jose B. Tan Jr., TTA Executive Vice President Ms. Mary Evangeline Tan, TTA General Manager Mr.Emilton Sampang & TTA Value Chain Head Mr. Mark Vistan

TMP also recognized Team Toyota Philippines’ Marketing Professionals (MPs) and Service Advisors (SAs) under the Toyota Outstanding Performers in Sales and Service (TOPS) program for their contributions to the company’s 2025 performance in sales and after-sales.

“Creating ever better cars is our DNA,” said TMP President Masando Hashimoto. “But our mission goes beyond that: to evolve Toyota’s role in the lives of our customers. As Global Chairman Akio shared at the recent Japan Mobility Show, creating ever better cars, we are evolving—from providing Mobility for All to enabling Mobility for each unique customer.” He added.

The following Marketing Professionals and Service Advisors were recognized during the Toyota Outstanding Performers in Sales and Service (TOPS) awards:

TOPS Finest Marketing Professional of the Year

Joan R. Barcia of Toyota North EDSA

2026 Mar 7 600 pm TOYOTA 9 TNPH — IN PHOTO (L-R): TMP Senior Vice President for Marketing Mr. Ryo Yokoyama, TMP Senior Vice President for Marketing Mr. Sherwin Chua Lim, TMP Executive Vice President for Marketing Mr. Jose Maria Atienza, TMP President Mr. Masando Hashimoto, 2025 Marketing Professional of the Year Ms. Joan R. Barcia of Toyota North EDSA, TNE President Mr. Don Juan Miguel Oben, TNE Executive Vice President Ms. Ana Maria Teresa Reyes, TNE General Manager Mr. Mario Rosario Miguel, TNE Vehicle Sales Manager Mr. Manuel Anthony Kerwin Quimpo & TMP Vice Chairman Dr. David Go.

TOPS Finest General Job Service Advisor of the Year

Arnold R. Agbay of Toyota Shaw Inc.

2026 Mar 7 600 pm TOYOTA 8 TNPH — IN PHOTO (L-R): TMP Senior Vice President for Marketing Mr. Ryo Yokoyama, TMP Senior Vice President for Marketing Mr. Sherwin Chua Lim, TMP Executive Vice President for Marketing Mr. Jose Maria Atienza, TMP President Mr. Masando Hashimoto, 2025 General Job Service Advisor of the Year Mr. Arnold R. Agbay of Toyota Shaw, Inc., TSI President Ms. Jonalyn Lim & TMP Vice Chairman Dr. David Go.

TOPS Finest Body and Paint Service Advisor of the Year

Gemibert E. Dimaunahan of Toyota Batangas City Inc.

2026 Mar 7 600 pm TOYOTA 7 TNPH — IN PHOTO (L-R): TMP Senior Vice President for Marketing Mr. Ryo Yokoyama, TMP Senior Vice President for Marketing Mr. Sherwin Chua Lim, TMP Executive Vice President for Marketing Mr. Jose Maria Atienza, TMP President Mr. Masando Hashimoto, 2025 Body and Paint Service Advisor of the Year Mr. Gemibert E. Dimaunahan of Toyota Batangas City, Inc., TBC President Mr. Francis C. Laurel, TBC Executive Vice President Mr. Jose Martin Laurel VI, TBC General Manager Ms. Brenda Mary Raule, TBC Service Manager Ms. Riza Rabago, and TMP Vice Chairman Dr. David Go.

Amid the evolving landscape, Toyota Motor Philippines continues to work closely with its dealer network to deliver quality vehicles and exceptional customer experiences nationwide.

“We are in a long-distance race,” shared Toyota Dealers Association of the Philippines (TDAP) President Mr. Jimmy Yaokasin. “One marked by market shifts, digital disruption, economic cycles, EV transitions, supply chain challenges, and ever-rising customer expectations. Let us run our race with confidence, with conviction, with integrity. And may future generations of Toyota leaders look back at us as part of that great cloud of witnesses,” he added.

Carrying this shared commitment forward, TMP reinforces its shared goal with dealers: to continuously raise standards, strengthen partnerships, and bring mobility and happiness to more Filipino customers nationwide.

Follow Toyota Motor Philippines on Facebook, Instagram and X, and join the ToyotaPH community on Viber to get the latest updates on products, services, and promos.