Geely Unveils “Super AI Brain” and G-ASD at CES 2026

OFFICIAL PRESS RELEASE

Las Vegas, USA — January 5, 2026 — As vehicles increasingly evolve into intelligent systems rather than purely mechanical machines, Geely Auto Group returned to the Consumer Electronics Show (CES) 2026 for the third consecutive year, reinforcing its long-term commitment to shaping how smart vehicles are designed, built, and experienced.

Now widely recognized as a global platform for AI-driven innovation, CES 2026 served as the stage for Geely to unveil two major technology developments that will underpin its next generation of smart vehicles: Full-Domain AI 2.0, the brand’s upgraded vehicle intelligence architecture, and G-ASD (Geely Afari Smart Driving), its newly launched intelligent driving system aimed at accelerating the move toward higher levels of driving automation.

Together, these advancements reflect Geely’s focus on making advanced vehicle intelligence safer, more integrated, and more intuitive for real-world driving conditions.

From Isolated Systems to a Unified Vehicle Intelligence

Full-Domain AI 2.0 represents a significant evolution from Geely’s earlier AI architecture. While previous systems relied on separate, module-based intelligence, the new platform brings vehicle functions together under a unified AI framework.

In practical terms, Full-Domain AI 2.0 enables different components of the vehicle—such as the cockpit, chassis, safety systems, and driving functions—to exchange data and interact with each other in real-time. By integrating computing power, data, and AI models into a central intelligent system, vehicles can coordinate actions more efficiently, resulting in smoother operation and more responsive behavior.

This unified approach is designed to improve how vehicles adapt to changing road conditions, driver inputs, and usage scenarios, enabling intelligence that feels seamless rather than fragmented.

Enhancing Driving Confidence Through Intelligent Assistance

Alongside Full-Domain AI 2.0, Geely officially introduced G-ASD, its next-generation intelligent driving system. Built on advanced AI algorithms, large-scale real-world driving data, and high-performance sensing and computing hardware, G-ASD is designed to support drivers in complex and demanding traffic environments.

Rather than positioning automation as a distant future concept, G-ASD emphasizes practical assistance that enhances safety, reduces driver workload, and builds confidence behind the wheel. The system is designed to help vehicles better understand their surroundings and respond more naturally to real-world scenarios, particularly in situations that require heightened awareness and precision.

Leadership Perspective on the Future of Intelligent Mobility

Geely’s leadership underscored that these developments are part of a broader transformation in how vehicles fit into people’s lives and daily routines. “AI is reshaping the automotive industry in many ways, from powertrains and components to a systematic reconstruction of mobility ecosystems and lifestyles. Geely is committed to creating safe, sustainable, and intelligent mobility for the world,” said Jerry Gan, CEO of Geely Auto Group.

His statement reflects Geely’s view of artificial intelligence not as a standalone feature, but as a foundational capability that influences safety, sustainability, and overall user experience across its vehicle lineup.

Looking further ahead, Li Chuanhai, Vice President of Geely Auto Group and Head of Geely Research Institute, said cars are expected to evolve significantly over the coming years. “By 2030, cars will evolve into ‘Super Intelligence’ with emotional awareness, proactive service, and continuous evolution. G-ASD and Full-Domain AI 2.0 are not distant concepts—they are tangible innovations that integrate with cockpits and chassis to deliver highly humanlike, super intelligent, and extremely user-friendly experiences,” he said.

This long-term outlook highlights Geely’s intent to steadily translate advanced research into technologies that can be experienced directly by drivers and passengers.

Building the Technical Foundation for Next-Generation Vehicles

With Full-Domain AI 2.0 and G-ASD, Geely is laying the technical groundwork for vehicles that can think, adapt, and assist more holistically. These technologies are designed to support future models across multiple markets, as vehicles continue to evolve into intelligent platforms that strike a balance between performance, safety, and usability.