Suzuki Auto Iligan Opens, Boosting Presence in Northern Mindanao

Suzuki Philippines and DES Strong Motors Launch Suzuki Auto Iligan, Strengthening Partnership to Serve Northern Mindanao with Quality Vehicles and Service

Suzuki Philippines and DES Strong Motors have strengthened their partnership with the grand opening of Suzuki Auto Iligan, a 3S dealership offering sales, service, and spare parts. Located in Iligan City, the new dealership showcases Suzuki’s latest vehicles and features well-equipped service bays. This marks the fourth Suzuki dealership under DES Strong Motors, reinforcing Suzuki’s commitment to accessible, high-quality vehicles and exceptional customer care in Northern Mindanao.

–Diana Lyn A | Traff ic Network PH

Suzuki Philippines and DES Strong Motors Strengthen Partnership with the Grand Opening of Suzuki Auto Iligan

OFFICIAL RELEASE: Suzuki Philippines Inc. | PUBLISHER: ADVAI

Iligan City, Lanao del Norte — Suzuki Philippines Incorporated (SPH), the country’s leading distributor of compact vehicles, continues to expand its reach in Mindanao with the grand opening of Suzuki Auto Iligan, in partnership with DES Strong Motors, Inc.

The newly opened 3S dealership — offering Sales, Service, and Spare Parts — is strategically located in Purok Ilang-Ilang, Santa Filomena, Iligan City, and stands as a symbol of Suzuki’s continued commitment to provide accessible, high-quality vehicles and exceptional customer care to Filipinos nationwide.

2025 Oct 30 600 am SUZUKI 3 TNPH — From L-R: Mr. Yasuki Nakagawa – Suzuki Philippines’ Assistant to the General Manager & Auto Sales Department Head, Mr. Yukio Sato – Suzuki Philippines’ General Manager for After Sales, Service and Marine, Ms. Marilou Du-Lumapas – DES Strong Motors Inc’s Vice President, Dr. Silvestre Lumapas Jr. – DES Strong Motors Inc’s President, Mr. Koichiro Hirao – Suzuki Philippines’ President, Ms. Louise Camille Lumapas – DES Strong Motors Inc’s Managing Director, Mr. Norihide Takei – Suzuki Philippines’ Director and General Manager for Automobile Division.

Suzuki Auto Iligan is the fourth Suzuki dealership under the management of DES Strong Motors, Inc., led by Dr. Silvestre Lumapas Jr. (President), Ms. Marilou Du-Lumapas (Vice President), and Ms. Louise Camille D. Lumapas (Managing Director). This expansion underscores the group’s strong belief in the Suzuki brand and its dedication to delivering reliable products and excellent service to customers in Northern Mindanao.

During the ceremony, Mr. Koichiro Hirao, President of Suzuki Philippines, expressed his gratitude and optimism for the partnership, stating:

“This marks another milestone in our partnership with DES Strong Motors. Their passion and commitment continue to inspire us at Suzuki. We are proud to open Suzuki Auto Iligan — a new home for customers in Lanao del Norte and nearby areas.”

2025 Oct 30 600 am SUZUKI 5 TNPH — From L-R: Mr. Yasuki Nakagawa – Suzuki Philippines’ Assistant to the General Manager & Auto Sales Department Head, Ms. Louise Camille Lumapas – DES Strong Motors Inc’s Managing Director, Ms. Marilou Du-Lumapas – DES Strong Motors Inc’s Vice President, Dr. Silvestre Lumapas Jr. – DES Strong Motors Inc’s President, Mr. Koichiro Hirao – Suzuki Philippines’ President, Mr. Norihide Takei – Suzuki Philippines’ Director and General Manager for Automobile Division, Mr. Yukio Sato – Suzuki Philippines’ General Manager for After Sales.

Known as the City of Majestic Waterfalls, Iligan City is one of Northern Mindanao’s most progressive urban centers, rich in industry, trade, and tourism. The establishment of Suzuki Auto Iligan reinforces the brand’s presence in the region and supports the city’s continuous growth.

The new dealership features a welcoming showroom that showcases Suzuki’s latest vehicle lineup and well-equipped service bays that ensure efficient and reliable after-sales service. Through these facilities, Suzuki and DES Strong Motors aim to provide an outstanding customer experience — from the moment of purchase to every visit for maintenance and care.

“At Suzuki, we live by our promise to always be ‘By Your Side,’” Mr. Hirao added. “Through our vehicles, our service, and our trusted dealer partners like DES Strong Motors, we strive to be part of every customer’s journey — supporting them every step of the way.”

With the opening of Suzuki Auto Iligan, both Suzuki Philippines and DES Strong Motors reaffirm their shared mission of bringing mobility, value, and trust to Filipino motorists — ensuring that Suzuki remains a brand that is truly By Your Side.

For more information, you may check out any authorized Suzuki Auto dealerships nationwide or visit http://suzuki.com.ph/auto/. For daily updates on Suzuki, please like Suzuki Auto PH’s Facebook page at https://www.facebook.com/SuzukiAutoPH, follow them on X (formerly Twitter) at https://x.com/SuzukiAutoPH and Instagram at @suzukiautoph.