MINI Day: Laughter, Engines, and Community Energy Unite in a Four‑Station Extravaganza of Style, Sound, and Surprises for All Fans
On November 29, MINI Philippines turned Autocomplex into a playground of laughter, music, and engines, inviting owners, families and fans to celebrate the brand’s design and community spirit. Four stations—Reel Studio, Harman Kardon Sound & Feel Test Drive, Blindfold Touch & Feel, and Pack‑it‑Up Cargo Challenge—kept guests buzzing, while a Deus Ex Machina‑inspired show car and the MINI lineup stole the show. Discounts, food from The Paddock and Secondskin Coffee, DJ beats, games and raffle prizes sealed a memorable day of connection.
–Diana Lyn A | Traffic Network PH
MINI Day: Big Energy, One Community
OFFICIAL RELEASE: MINI Philippines | PUBLISHER: ADVAI
Manila, Philippines —Laughter, engines, music, and shared memories filled the air as MINI Philippines brought the community together for an immersive and lifestyle-driven MINI Day at Autocomplex last November 29.
The afternoon gathering welcomed MINI owners, enthusiasts, families, and friends for a celebration that went far beyond a typical car showcase.
Designed as a relaxed yet interactive experience, MINI Day highlighted everything the brand stands for, it’s iconic design, driving excitement, creativity, and most importantly, community.
Guests moved freely through four engaging experience stations that kept the energy high from start to finish. At the MINI Reel Studio, guests created social-ready content, while the Harman Kardon Sound & Feel Test Drive Station delivered an adrenaline rush through performance and sound.
Laughter echoed at the Blindfold Touch & Feel Challenge, and friendly competition ruled the Pack-it-Up Cargo Challenge at The Tee Room, where MINI’s impressive cargo versatility took center stage in the most entertaining way.
A major visual highlight of the day was the Deus Ex Machina-inspired car display, which instantly drew attention with its bold, custom styling and lifestyle-driven aesthetic.
Guests were also treated to a full display of the MINI lineup, from the brand’s iconic hatchbacks to its latest new-generation models, allowing them to explore the diversity of the range firsthand.
Beyond the activities, guests enjoyed exclusive perks with up to 70% off on selected MINI Lifestyle, Parts & Accessories. Many took home rare finds and statement pieces, while The Paddock and Secondskin Coffee kept everyone energized with great food and drinks.
A live DJ maintained the upbeat MINI mood throughout the afternoon, while crowd-favorite games such as Darts and Dice kept the competitive spirit alive.
The excitement peaked with raffle draws featuring MINI merchandise, Tee Room vouchers, and Autocomplex service vouchers.
More than just an event, MINI Day became a genuine celebration of the MINI lifestyle, bringing together long-time owners, new fans, families, and friends through shared stories, spontaneous laughter, and a collective love for driving.
Guests also explored Autocomplex’s premium car care services, creating a complete ownership and lifestyle experience in one destination.
“What makes MINI truly special is the community behind it,” shared Jeff Lizardo, General Manager of MINI Philippines. “Seeing our owners, families, and new fans come together at MINI Day reminds us why we continue to create experiences like this, because MINI is not just about cars, it’s about connection.”
As the brand looks ahead, MINI Philippines remains committed to growing and strengthening its community, with even more exciting gatherings, drives, and lifestyle experiences lined up for the coming year.
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